The DVD industry – as a whole – is in decline.
A recent article in the Financial Times reported that overall DVD sales are falling by around 19.6% per year.
This figure is inclusive of corporate DVD, cinema DVD and even High Definition Blue Ray DVD.
So what’s causing this?
The rise of online and portable media
A DVD is simply a plastic disk. In order for it to have any significance it must contain a media file.
And this media file doesn’t need a DVD in order for it to work.
A DVD disk is simply a method of digital distribution, as is:
A memory stick
I’m sure you have one of these – you’ve probably got one plugged into your computer as you’re reading this.
You can put anything on one of these things – from office documents to pictures.
You can even put on a video – depending on data size of course.
So why spend time burning something onto a DVD when you can copy it onto a memory stick in less than half the time?
And most modern household entertainment systems have at least one USB port and the ability to play a video file.
Your DVD player probably even has one!
A mobile device
Mobile phones and tablets don’t just play video – they make video.
Would you buy a Smartphone if it didn’t have a camera attached?
I didn’t think so.
And as for watching videos on your phone, well, apparently more Americans look at their phone screen than they do their TV screen.
A recent survey of 1055 people by InMobi found that the average American spent 144 minutes a day looking at their phone but only 141 minutes a day looking at their TV.
So how does this relate to corporate DVD? Well, if less people are watching DVD’s and television overall, then viewing videos – be they corporate or web – on smaller laptop and phone screens becomes the status quo.
So corporate DVD’s are being replaced by other visual systems, the main one being …
Every website now has it’s own web video.
I mean, putting a video online is easy. So why not upload your corporate video?
By making it available to an online audience, your marketing message spreads a lot further than it would if it was just on a DVD.
Businesses are realising this, and this is the main reason why it’s the biggest contributor to the demise of corporate DVD.
But corporate video – on the other hand – is going from strength to strength.
Click here for more on corporate video production.