We’ve now launched the new Fill-yer-funnel workshop webpage.
A Fill-yer-funnel workshop is for any business planning a new video to win more website leads that doesn’t want to guess.
Many businesses still guess (all the time), translating their sales know-how into a marketing video script and starting from there. This is the best guess scenario.
The other route is to dream up an exciting visual idea and imagine it as a winner. But this is often just another form of guessing (though great lead-winning videos can often start this way)
As lead-generating video producers, at Studio Rossiter we think a bit differently.
We think winning more leads from online video is a process and a science, as much as an art.
Which is where a Fill-yer-funnel workshop comes in, as it’s custom designed for any business that needs more conversions & leads from site traffic.
Equally, you could also say that it’s for any business owner or marketer who’s fed up of seeing traffic come and go without a trace.
How do I know if I need a Fill-yer-funnel workshop?
You need to figure out exactly how effective your current webpage / landing page is.
Start by measuring your page conversion rates.
It takes a couple of minutes.
1: Measure your traffic to the sales page in question.
2: Measure how many visitors gave you their name & email
3: Calculate this as a percentage, ie, names / traffic x 100.
2% to 4% is considered not bad. This level of engagement will generate leads.
1% is too low and increasingly ineffective. If your page is 1% or less, be careful.
For the record, our best page generates 10% engagement, ie, 1 in 10 visitors tell us who they are, which is the gateway to our nurture sequence.
What does a Fill-yer-funnel workshop deliver?
In practice a Fill-yer-funnel workshop takes two hours, with four deliverables that include:
1 – An exact goal for your video to achieve.
2 – A near-final written script that’ll deliver your goal.
3 – An identified visual style that’ll beat your competitors.
4 – A page plan to display your video so more customers will act.
ie, a complete plan for winning more leads with video – instead of guessing.
Armed with your plan, you can confidently produce your next video, knowing it’ll win more leads than otherwise.
Still guessing? Check out the new Fill-yer-funnel webpage and see for yourself.