Interview: Linda Rossiter – Award Winning Creative Director (Part 2)

Those of you who’ve read part 1 of Linda’s interview will want more.

Well, there’s good news.

Here’s part 2.

Q: What changes have there been – and have they had an effect the way you work?

In the early 2000’s we began exporting our videos as digital files. This allowed us to put them straight onto a computer, which meant we could begin editing almost immediately.

We also started to produce DVD’s. They began with very simple screens with a play button, and then evolved to fully interactive home screens.

So these could – and were – used as interactive training DVD’s. Companies such as the Co-Op and Pilkington used them.

These days everything is digital. A camera person will give me their footage on an SD card – a few minutes later the footage is transferred to a 2TB hard drive.

So, compared to 20 years ago, thanks to the many technological changes that have taken place, I can now do more in a shorter amount of time.

I also have a wider palette to work with. The advances in post production and editing software have been incredible. Today, we use the Adobe Suite – so Premiere Pro for editing and After Effects for post-production.

So we can do just about anything, from motion graphics to animation. And we can do it to the highest quality and at the highest, most professional level.

Q: What do you like best about what you do?

I like anything to do with motion graphics, and I love making Instant Impact videos. The type of videos that stand out as soon as you see them.

Q: What current projects do you have?

A: We always have 15-20 projects on the go at any one time in the studio. It’s always very busy. At the moment, I’m preparing to start work on a video for the European Space Agency.

Click here to find out more about Linda’s company – Studio Rossiter.