Our new video infographic uses an instant impact style of production to deliver 6 vital web video statistics.
An instant impact style video utilises high concept production techniques to tell its story and deliver its message.
These production techniques include the use of:
> High concept graphics
> High concept music
> Fast-paced motion graphics
> And fluid animations
For our infographic, we took these methods and combined them to deliver a message that was both engaging and accessible – as can be seen from the video itself.
An infographic can entertain and teach at the same time. They are a perfect tool for making complex information simple and easy to understand.
We love infographics, and we love making them – with the videos editor, Harry Finch, having this to say:
“I love making video infographics.
They require an energetic style of animation – and there are far less limitations when compared to other styles of video.
However, there is a fine balance between being fun and eye catching whilst being informative at the same time.
After all, the main purpose is to educate.”
How a web video infographic may benefit your business
A web video infographic may benefit your business if:
> You have a complex product or service that you need to explain to a wider audience
> Your organisation has taken on new of staff and there are things you need to teach them – such as health and safety or procedural practices
> Or your company is going through a set of changes that need to be explained in way that’s engaging and accessible
Whatever your need is, a web video infographic is the best way to convey information in 2012.
Click here to find out more about implementing an infographic into a web video.