Vlog: Head Producer Kevin Rossiter unlocks the secrets of better training video production (runtime 2.23)
So what will these eight points do for your video?
Taken together they will lift the quality of production. They could double your quality of production.
Some of them involve spending more money, having more budget but you've already made the commitment to move away from a training video costing hundreds that you get off the shelf to a training video that you're going to make yourself costing thousands.
Now some of these extras that I've mentioned yes they need a little bit more budget but not that much.
You're already committed to doing this so do it well.
Now those eight points I'm going to read them off the page because I don't remember them like a parrot but one, motivate and instruct.
Keep them awake. Keep changing things. Remember that audiences don't multifunction. Don't confuse them. Don't show them two things at once or separate ideas.
Leadership by good example i.e. avoid bad example.
Bring it to life with actors, a presenter and a cast. Actors, presenters and cast aren't that expensive if your producer buys wisely for you they'll make the whole thing so much more interesting for your audience to watch and they won't fall asleep.
And then using sound bites, well if you want to change attitude the best way to change attitude of people is to use their peers to change their attitude so film your workforce, get sound bite interviews, link them altogether and watch how people will, "Oh yes, oh yes, I agree with him" thinks about him, they are warm towards the change that you're trying to introduce.
And then graphics tell it better but it's not just the graphics make pretty picture, they will bind your whole video together to make it one single coherent unity, a video worth watching, a training video worth watching.
And the last point is writing the ideal training video script. So we keep it smooth but more than anything watch out for dead spots.
Find the bad bits, don't look for the good, the good will take care of itself. Weed out what you think is bad and do something to inject more life into it.
Thank you very much for watching. My name is Kevin Rossiter and I'm the head producer at Studio Rossiter.
View the series here:
Read more about our Training Video Production Services