Vlog: Head Producer Kevin Rossiter unlocks the secrets of better training video production (runtime 1.45)
Writing the ideal training video script
Point eight is writing the ideal training video script.
So what is a training video script? Is it a collection of bullet points, instructions that you want to give people?
Well I like to look at it again from the audience point of view. Your message has to flow smoothly. This is really important.
So your video starts and it catches their attention, some music, some titling, a little bit of animation and you've won the audiences' attention and you hold it and you hold their attention. You keep the message coming. It's actually a flow of consciousness through the mind of everybody in your audience.
That might sound highfaluting but it's exactly what's happening. So we're watching the video, it's flying well and then what happens?
We come to a dead spot. Now dead spots are something that exist in every video. They're not something that are talked about very often.
Everyone talks about the good bits of their video but as a training video producer I'm always looking for the dead spots. I know we can do the good things well; they're the things that stand out.
The dead spots are the parts where the audience basically just falls asleep on you in some way loses their attention but it's not just that you've made them think of something else but how long are they going to think of something else? Are they going to drift off for 30 seconds or five seconds or for the rest of the video?
Dead spot's quite a dangerous thing so when you write your script you've got to look for it.
Deliberately find your dead spots and the same when the videos almost made and you're looking at the almost ready to release video.
Look for the dead spots and think, "What can I do to liven this up so my audience doesn't fall off a cliff on me?"
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