Vlog: Head Producer Kevin Rossiter unlocks the secrets of better training video production (runtime 1.41)
Vox Pops create peer group influence
Point six is that Vox Pops create peer group influence.
Now what do I mean by Vox Pops? Vox Pops are quick sound bites, talking heads of your workforce. I'll explain what I mean.
Let's take a scenario. You're looking for culture change in your organisation. Now it's easy enough to say to people, "Do this, don't walk by" or, "Stop and think" or, "Customer first" or whatever it is that you're trying to embed in your culture to navigate your culture through the coming years to make a better, more proficient workforce.
Now the problem is that people by and large listen to their own peer group. So your operatives, your staff, are influenced by each other. They're less influenced by top down and they're not influenced by bottom up. It's each other that they listen to.
So make a video that discusses the issues that where you ask the workforce from all different areas of your organisation what they think about an idea.
Lead the discussion with questions.
Edit it very carefully and you'll have a composite video of small slices of Vox Pops, not long things, just short, short all following on from each other and you'll get this rich panoply of different people in different places giving different reactions and echoing the change that you want to see become the future for your workforce.
Peer group influence is one of the best attitude shapers that you can harness to go where you're wanting to go.
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