Vlog: Head Producer Kevin Rossiter unlocks the secrets of better training video production (runtime 3.02)
Bring your message to life by using a cast of actors or a presenter
Point five is about bringing your message to life by using a cast of actors or a presenter.
If you look at common training scenes, you might want to show people how to operate something, how to deal with a customer or you may want to work with a workforce that actually has a grudge.
For instance you might have sacked 10% of them only recently and there are issues with the workforce.
So by using an actor or two actors or three actors you can take interpersonal skills in store and bring them to life using professionals. They will look and behave far better than using your own people.
There are a few exceptions with your own staff who will be good on camera but in the main they're a rarity and most people who volunteer to be in the video aren't necessarily suited to be in a video.
The point is that an actor will get it right for you, two actors or three actors can really bring the scenes to life in a memorable way and people will go, "Hmm yes" yes, they will relate. You are in their mindset.
But even looking at the simplest of tasks like, "Don't touch this machine when it's locked off."
So how do you illustrate that in video? Well typically you might have a member of staff come along, look at the machine, "Oh yes, hmm" they'll look at it and then they walk away and that's meant to signify, 'don't touch it'.
Now when you use a professional it's different. An actor will come along, regard the machine and draw your attention. They know how to do this; they're trained.
They'll touch it and they'll register thought and when the close up cuts to their eyes you'll know they're thinking.You'll be able to read their minds and you'll realise they've thought about it and know they're going to follow the instruction and they're not going to touch the machine.
That's the difference between using an actor and not using an actor.
Now you can also use a presenter. Now presenters work very well in training video productions.
They can do simple jobs very well in an appealing way because a presenter is a person who naturally everybody likes just in a simple way.
Not complicated, you just like them, you like their face, you like them being there. So a presenter can highlight the key messages that you want to get across.
A presenter can link scenes so now we've seen this and now we move onto that and help keep the flow moving in an interesting way.
A presenter could also get excited about something. There's nothing like showing enthusiasm to make your audience enthusiastic because enthusiasm is a very infectious emotion.
So the presenter can put that into the way they're expressing it and lead your audience with them and the last thing that a presenter can do is if there are difficult or emotional issues that need to be considered well a presenter's a person.
They can talk person to person and explain this difficulty far better than a dry voiceover can ever do.
View the series so far, here:
Read more about our Training Video Production Services