Vlog: Head Producer Kevin Rossiter unlocks the secrets of better training video production (runtime 0.50)
Keeping them awake
Point number two is keeping them awake.
Your audience are used to watching high quality television - they watch drama, they watch movies and then suddenly they've got to see a training video and the training video could be dry as dust.
The topic may be dry as dust. You can't help it. It's what has to be done.
So the way to keep an audience awake is to keep changing it.
If you're showing video cut to graphics.
If you're showing graphics cut to a person saying something. Whatever you do keep moving it, keep changing it.
Now by this I do not mean nervous editing, fidgety editing where everything flits by really quickly.
Now that's not what we mean. I just mean keep changing it, keep changing the style of what you're showing and if you do that you'll keep your audience awake.
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