Skip to content

THE B2B MARKETING VIDEO MANIFESTO PART 6

Golden marketing principle 4: Have an unbeatable proposition

Without an unbeatable proposition you’ll eventually lose

Online customers are too smart to fool for long

An unbeatable proposition aims to be

“half-the-price-at-twice-the-spec”

Get your sales proposition as close to this as possible

Check what your competitors are offering and beat it

Be cheaper

and better

Be half the price at twice the spec

Keep trying until you’ve figured it out

If it’s impossible then maybe it’s time to quit and move on.

Make everyone smile with your unbeatable proposition

GET EVERY MONTHLY DEAL in your inbox

  • This field is for validation purposes and should be left unchanged.

HELP YOUR COLLEAGUES - SHARE THIS BLOG

recent posts

Animated 3d presenter explainer video 25 pros & cons

Animated 3d presenter explainer video – 25 pros & cons

Amazing promotional video production for technology companies - in 4 parts

Introducing an amazing promotional video production approach for technology companies

A 3-Step Method for Differentiating your B2B Software Video from Competitors

A 3 Step Method for Differentiating your B2B Software Video from Competitors

Why animation is the new norm for safety videos

Why animation is the new norm in safety video