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THE B2B MARKETING VIDEO MANIFESTO PART 4

Golden marketing principle 2: Discover to win

Relentlessly search the data to find out what works - even when the data is only 80% complete - or difficult to tie together

Never assume you know - or can’t know

There are hidden patterns to success just waiting to be discovered

The winning pattern will enable you to win hands down

Look at data every day.

Get the habit.

The best data is found in

- online metrics
- competitor sites
- and your customers

Keep trying until you discover how to link all three in your favour

Discover to win

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Video 5: Bringing your technology or software explainer video cost estimates together

Video 4: Estimating the length of a technology or software explainer video for a budget

Video 4: Estimating the length of a technology or software explainer video for a budget

Video 3: Choosing a technology or software explainer video style to match your budget

Video 3: Choosing a technology or software explainer video style to match your budget