1: What’s in & what’s out in video marketing

THE B2B MARKETING VIDEO MANIFESTO PART 1
Today’s internet customer has never been smarter
Yet marketers traditionally take the customer for a fool
- with their spins, deceits and flatteries.
This needs to change.
Here are today’s IN-OUT guidelines:
CUSTOMERS
WHAT’S IN | WHAT’S OUT |
---|---|
Answering customer questions quickly & honestly | Ignoring genuine issues, the elephant in the room |
Advising customers for the best, even if it hurts | Being a Yes-Man who promises everything & anything |
Developing content that answers customer questions. Giving quick, honest answers | Content that talks about you. Viewing rates drop off the moment you talk about you - and not them |
LANGUAGE
WHAT’S IN | WHAT’S OUT |
---|---|
Strong bold nouns & verbs | Lardy flowery adjectives |
Clear one-line statements | Paragraphs |
Eighty word messages | Five minute explanations |
Simple facts people can remember & repeat | Company boastfulness & puff |
PRICE
WHAT’S IN | WHAT’S OUT |
---|---|
Telling customers what they get in a simple way | Complex, fussy pricing structures |
Offering unbeatable propositions. Everyone expects a bargain | Spinning added-value to bolster high price |
Showing exactly what-you-get-for-what-you-pay | Fudging on promises, results or specifications |
Do what’s IN and avoid what’s OUT
-
Trust rises,
customers smile -
Sales rise,
boss smiles -
Profits rise,
CEO smiles
Then it’s your turn to smile!
Learn more about what’s in and what’s out in video marketing
GET EVERY MONTHLY DEAL in your inbox
HELP YOUR COLLEAGUES - SHARE THIS BLOG
recent posts