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If you’re considering the idea of producing a training video, there’s every chance your chosen topic will fall into one of the following categories:

> Explaining organisational change and the need to rethink our roles

> Instructing in new ideas and gaining proficiency

> Making things better for customers or the public

> Inducting new starters and contractors, some of whom may have poor English

> Saving lives and eliminating accidents through increased safety compliance

The above categories apply whatever your market sector – construction, retail, banking, manufacturing, services, healthcare

– and government and local government, education and non-profit bodies.

But the big reason underpinning all these training topics will be the need to motivate people to want to willingly comply with your systems

– rather than simply demanding prescriptive obedience.

You’ll need your workforce to think smarter.

Why use video

The three classic benefits of using training video include:

1 – Repeatability, ie, build once – use many times

2 – Consistency, so the correct message never varies or gets diluted in some way

3 – Memorability, in that what is shown in your video is remembered. It sticks in people’s minds

No other medium comes close to video for delivering the above training benefits.

Additionally, video creates time for the trainer, by relieving you of the need to stand in front of a class of people and deliver the same message every day, week or month.



The Challenge of Training Video Production

The big challenge is to ensure your training video genuinely engages your workforce audience.

After all you don’t want your video to put your staff to sleep

– especially if you require them think and act smarter as a result of the training.

You need your video to generate a fast take up of your ideas, plans, changes, rules or other required behaviours.

And after your audience have viewed the video, you’ll need some form of validation for the training received

– tests, quizzes or team discussion that will allow you to add “competence” to each individual’s HR record.

Video training delivery

There are numerous ways to deliver video training today.

> in a room with a group of people watching a DVD feeding a large screen TV or projector

> one to one with each individual watching the video from a laptop, either from disk or online

> as part of an interactive multimedia package, or interactive DVD

> as part of an e-learning programme

And you may need to train the trainers so they can ensure that:

> the training is received

> group discussion can be intelligently led

>the validation is 100%

And last but not least, you may also need the training video to be provided in a number of different languages if you have an international workforce.


> Video motivates

> It’s flexible as it can be viewed in many different ways

> Validating the training also needs to be considered

> Training video works in every sector of business, commerce and the public sector.

> Video will save the trainer time.

Because there are so many different types and styles of training, you’re invited to take a look around and view training video samples and get some measure of what good training video looks like.

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