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Q: We’re a training consultancy about to embark on a major training video production exercise requiring ten 3-5 minute training videos based around sessions in our training workshops.

We specialise in leadership development.

My concern is that the videos will be dull stuff to watch, or that we’ll make mistakes, when our real aim is to inspire and motivate as well as provide learning material.

How can be we be more creative and professional in our approach to producing custom training videos?

Marketing Manager
Training Consultancy
London & New York

A: Continuing with part 4 of our 5 part online training video production seminar

Getting your video script agreed

Broadly there are two schools of thought regarding kinds of training video script:

> Scripts that you have to write yourself, and the video producer promises to have professionally polished

> Perfect scripts that are professionally planned, researched, and developed, right from the get-go

In the first example, you’ll save a little money. But it’s likely that your video script will have awkward corners and dead spots, and at worst will need some later re-shooting. I know of major organisations, supposedly with years of video production experience, who’ve had to pay for big costly re-shoots because of a poorly developed script. Aaaarrrgghhh!

In the second example above, you get a great training video program that really works (and you get the credit you rightfully deserve).

So let’s start again.

How do you get your perfect script agreed – so you end up with a quality production that will communicate effectively with your audiences?

Professional training video services will ensure your perfect script – or –

Before you start scripting your training video

Perfect scripts usually happen because you start by ensuring all the right people are consulted at the right time.

The right people can include operatives, colleagues, and team leaders who will be the main users of the training. Then you may also need to involve IT, security, legal, compliance, or safety for some aspects of the video. Then you have to consider your boss, and your boss’s boss.

Got that?

Many people don’t get it because they don’t like to involve others. They see it as slowing down “a perfectly simple project”. They like to be an island.

So consider this:

A finished training video production is a highly visible thing. So it has to be visibly flawless, absolutely 100% perfect. This is your only production goal.

If it’s not, the users (workforce) will quickly point this out, often in a graphic way!

And your colleagues (management) will damn you with faint praise.

This is the reality.

But conversely, the opposite applies. If your video has high acceptance then you win rightful recognition, and you have the satisfaction of delivering a great job.

The simple rule is – ask.

Ask the users and the specialists, and the top brass. Don’t try to work in isolation.

Agreeing Video Script Content

The first video production meeting will be a brainstorm meeting, where the overall bullet point topic content is agreed.

This is when you should invite anyone with any interest in the project.

The agenda is comprehensive, including:

> Agree objectives

> Brainstorm the creative approach to the video (your team will give you and your video producer some great ideas here)

> Agree the contents, based on the Bullet Point Content List (do this on a flip chart in full view)

> Get any specialist input (let them make a speech and feel good for it)

> Arrange any research/interviews/resources access if rqd

> Bond as a team

> Agree a schedule to completion (the real goal)

Subsequently your video producer should write all this up and cc the team.

Taking this collaborative open approach will deliver the following advantages:

> Everyone will be working to the same aim

> Overall content will be agreed, ie, what’s included and what’s not

> The next meeting, the main script meeting, will run smoothly, and nothing will be missed.

The Video Script Meeting

You and the core team sit together with your training video producer or their scriptwriter/creative and develop the script based on the agreed topic content.

The scriptwriter will write this up later.

Your job is then to ensure that you and the wider team comment and approve the professionally written video script.

This simple approach outlined here will deliver script excellence. Nothing will be missed.

You’ll have agreement on the perfect script.

In the next session of this seminar we’ll cover one of today’s most talked about topics – how to use interactivity to deliver more effective training video.

Meanwhile here’s free in-depth information in our Training Video Production Handbook

© Studio Rossiter 2009

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