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The commonest big mistake is for the training or safety manager to decide to produce a custom video – about their workforce and their business …

… then assume all that’s required is to show the video to them, and they’ll more or less automatically learn from it.

This is simply not true, yet it’s possibly the first and biggest mistake managers make when embarking on a training video production.

While it’s true that the programme is about them – your workforce – and so automatically it’ll generate a certain amount interest just because of this

– it’s only the start.

To get people really interested in what you want to teach them, you have to look at things from their perspective.

You have to ask “What’s in it for them?”


Example 1 – Safety training

Consider this:

“Imagine how you’d feel if your carelessness injured a workmate or colleague?”

This approach wins attention, as it’s got the individual’s self-interest at heart.

Motivation: Nobody wants to accidentally hurt a colleague.


Example 2 – Retail training

Another example is customer skills training instore.

You need to make people feel more important because they’ve learned new interpersonal & work skills, so they’re now better at their job

– and all because they learned how to help customers by solving their problems.

Motivation: Making someone feel important is they key to unlocking their willingness to learn new ways.


Example 3 – Sales training

A third example – and completely different one – is sales training.

Salespeople are often very independent individuals and don’t always take to being told.

So why not explain to them how the new learning will:

> increase their income,

> please their customers more

> help the company expand

> and make the job more satisfying

Motivation: Pleasing customers and earning more is the way to a salesperson’s heart.


Here’s 3 big reasons why training videos need actors 





To reach each individual’s heart and make them willing to learn new ways, you have to focus on what interests them.

Because that’s all they’re really interested in.

A trainers’ failure to connect with their workforce audience’s self-interest is the first and biggest mistake they can make when producing a custom training video – because it weakens everything they say.

Thinking about commissioning a training programme? Here’s 10 rules for selecting a new training video supplier


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