If you're planning to produce a training video then you'll want to know where the costs come from.
Here's the list:
1 - Interactivity
If you need interactivity such as for quizzes, tests and games built into your training video then you'll need to allow for this as an additional expense.
You may also be producing a series of modules, in which case you'll need a menu system to access individual modules on demand.
For a example, a Safety Mgr may need a PPE module, a Lifting module, a Site Hazards module and so on.
A Retail Training Mgr may need a Tills module, a Customer Service module, a Merchandising module etc.
Interactivity will let you control every aspect of your video, and can be offline or online.
For many companies this is worth paying for as it increases audience engagement, and can provide validation of the training received.
2 - Script
Scripting is always better done professionally, as a professional scriptwriter will know how to engage your audience.
But you can save money by writing your own script if you feel confident enough.
3 - Storyboard
The Storyboard is the visualisation of all the scenes to match the words of the script.
It also includes all the shooting schedule, call sheets and shoot management sides of your production. This needs doing professionally, though you'll obviously be involved.
4 - The Shoot
Shoot costs come "by the day". So it's good to know how many days filming your video will need.
You can reckon on a day's shoot acquiring enough footage for 5 minutes or so of final runtime video.
It's possible to film 8 minutes in a single day if the filming is all in one place
- but for initial estimates 5 minutes runtime per shoot day is a good guide.
So a 10 minute video will take 2 days to film.
5 - Crew
A minimum video crew is a Director and Camera Operator.
But if you want to produce a dynamic, engaging in-store retail training video, you may well want a second camera operator, and some special effects equipment.
And if you're filming a spoken drama with drama and actors you'll also need a Sound Recordist.
By comparison a simple film about, say, how to lift safely with a barrow, will need only a 2 person crew.
The size of the crew depends often depends on what level of impact you need to engage your audience.
6 - Cast
Using professional actors is a new idea for many safety and training managers, and can be seen as an unexpected cost
- where previously own staff might have been considered suitable.
Actors are used when:
> you need to dramatise scenes to give them audience impact, eg, handling a customer instore.
> your own staff aren't really available, as is the case in many factories where there's never anyone spare.
> when you need to "register thought" or show interpersonal reactions, such as in behavioural videos.
7 - Travel
Even if your training video company is local, there will still be some travel costs, especially if there's a relatively large cast & crew.
If one of your shoot days is at a plant or site some distance away, then overnight Travelodge & subsistence has to be added in.
8 - Editing
Editing costs are usually based on the number of days filming and the final runtime length of the video.
This is normally a fixed cost worked out when you get your initial proposal & quotation.
Edit costs are determined by the day rate of your video company, so you may want to ask for this.
Bear in mind that a suspiciously cheap edit day rate is suspicious.
9 - Post-production
Post production tends to mean all the animated text, charts, graphics and titles the video needs.
Plus all the cosmetic work to improve the look of your footage, ie, improve the look of your premises and staff. Cheering up the picture is another way of saying this.
Some post production will be essential, and some optional, depending on the style and complexity of your training video.
Be clear about what you want.
10 - Iterations & delivery
Iterations are the amount of work a video needs at the end to get it finalised, ie, what it takes for you to approve the video and start using it.
Normally an iteration cost of a few hours will be built into a programme's quotation.
But if you have a large Internal Approval Chain for the video then this can change.
For example, you need to approve the video. Then your colleagues will need to approve it. Then perhaps a Director or CEO needs to approve it. Perhaps clients need to approve it too. And possibly key members of your workforce.
Each level of approval brings with it a fresh round of iterations and may increase costs over the initial estimate of a few hours.
So it's useful to asses what sort of company or organisation you are. Do you normally take a while approving anything - or do you make snap decisions with a minimum of fuss?
Hopefully the above gives you the information you need in order to see what makes up a training video production shoot cost
- and more importantly, be able to compare costs & rates so you get the value you're looking for.