There are lots of contractor induction videos in circulation, and this is a good thing because contractors are now being inducted more consistently than ever before.
While this consistency isn’t a guarantee of increased safety, contractors are becoming safer overall.
But not yet safe enough, as accident figures reveal.
Take a look at the average contractor induction video and you’ll see why.
The generally accepted standard for contractor induction is 15 mins of voiceover dubbed under an assortment of point-and-shoot site footage, all produced to a very tight time-and-money budget.
The predictable result of this almost universal approach is that all contractor videos – wherever you go – all look the same.
And to the contractors who’re expected to view them, they all look the same too, which isn’t so useful when the aim is to hold the contractor’s attention so they can learn your Safe System of Work.
So how do you avoid crossing the boredom threshold in contractor induction video without breaking the bank?
Here’s detailed info here contractorinductionvideo.htm
You can start by attacking the problem from three different directions:
> Use actors
> Shoot creatively
> Postproduce imaginatively
Actors don’t cost the earth although some companies act as if they do by never considering the them, or the advantages of using professionals on camera.
Actors look inherently interesting as people to your audience of potentially bored contractors at 7am on a wet Wednesday.
Actors are trained to repeat shots identically in each take. So your shoot will run more quickly and smoothly when using actors.
Actors can also insert lines of live dialogue, such as when discussing the Method Statement with the Site Contact. All this makes the process look and sound more real. And it engages your audience in the process.
If you’re trying to shoot a 15 minute runtime video in two days then there will never be the time to be creative with the camera shots. It’ll be all rush-rush-rush to try and get the shoot completed in time.
But if you allow 3 days instead of 2, then the video crew will have time to produce more interesting shots. This creativity will show in the finished result. It’ll be more interesting to watch.
Postproduction in contractor video means colouring the scenes imaginatively, and using attractive captions (not stuck-on word processor lettering).
Each section of the video can be colourised differently. Not only will this make the programme easier to follow, it’ll generally look better, more movie-like.
Captioning standards vary widely from video production company to video production company. Generally it depends on whether the editor has much artistic ability.
An artistic editor will deliver great captioning which will brighten up your video as well as enhance the meaning of the content being described.
Convinced yet? Or should all contractor video productions look the same?
Using actors, adding an extra day video shoot, and using an artistic editor will lift your contractor induction video out of the common fare.
The result will be a DVD that contractors are more likely to watch instead of fall asleep to.
This means a better understanding of your Safe Systems of Work. And less accidents.
Producing a really good contractor induction video is quite achievable without costing the earth.