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Many training companies are, by-and-large, extremely self-sufficient in their approach to generating course materials, lesson plans, instruction sets and promotional materials.

They produce all of their training materials in-house wherever possible.

Why not – if you’re smart enough to know how to do it!

The same self-sufficiency applies to their websites, elearning modules and marketing materials.

Wherever possible they’ll develop it all in-house, as this reduces publishing costs and maintains control.

The problems start when Training Companies start producing their own videos.

After all, everyone has a decent video camera these days, and editing software is easy to use, isn’t it?

> Why not film that classroom session the last client paid for, and recycle it as video for promotional purposes?

> Why not film a capable trainer talking to camera about your unique approach to solving an industry sector competency issue?

> Why not film a practical demonstration with one of the staff talking over it, explaining?

The truth is, these in-house video productions often fall short of the standard expected in the marketplace.

Training companies realise this, but are frequently reluctant to let go of their to-date successful, low cost, DIY in-house approach.

They take the approach – “it’s good enough”.

And this approach completely undersells how good the training really is.

When does a Training Company need a professionally produced video

There comes a time when a training company can’t really do it in-house any more, and still expect to be taken seriously in a competitive marketplace.

So how do you know when this time has arrived?

> when the company are expanding beyond their local geographical area, or going national

> when the company has taken on additional consultants to cope with the workload

> when web-generated leads make up a significant total of new business

> when the training material has been developed as a standalone, online package that can be sold through their website

> when the company has hit upon a training solution that can be productised and sold worldwide.

If your company fits any of the above 5 growth scenarios, you’re ready to go professional with your video productions.

What does a professional video company offer the Training Company

A professional production will deliver 3 major benefits the in-house producer cannot:

1 – take 45 minutes of classroom training and reduce it down to possibly 15 minutes of video – and it’s usually much better. Pro videos are always much shorter, yet work better.

2 – “big up” the company even if it’s only 4-6 people in an office. Why not look like a Times 1000 company – especially if these are the customers you’re trying to sell to?

3 – reach into the hearts & minds of the trainee audience, motivating them strongly – whether they’re students or business buyers or company training managers

There are countless benefits to professional video production, but the above three are probably the most important for a growing training provider

I can’t afford it

This is a common issue, especially as the Training Company may want not just 1 or 2 videos – but 20 videos.

This requires a leap into the unknown for any training consultancy.

The only honest answer is “you can’t afford not to afford it” – because:

> your competitors are already deploying professionally produced videos

> In 2014, customers expect video to be professional, and will secretly look down on amateur in-house productions, ie, look down on you.

> It takes too much time to produce a decent in-house video – especially when you’ve much better things to do, like develop new markets and new courses.

What Next

Estimate how how many videos you’d like to have.

Now look at the must-haves on your long list of like-to-have videos.

Make a video budget for the must-haves, allowing anything from £250 to £1,000 per runtime minute – depending on the type of video it is.

For example, a promotional web video or explainer video will cost more – while classroom filming and editing will cost less.

Now make an estimate of the additional revenue you’d expect to gain if your latest Marketing Plan really worked, and really delivered new customers to your door.

Somewhere in these estimated figures, you’ll identify a video project that will make you far, far more than it cost – and with a payback time that is suitably short.

Start with this video. The one that’ll make you the most profit quickly.

Of course, you can always do it yourself.

But who really wants to spend their time trying to learn how to make professional video.

And talking to a professional training video producer costs nothing.

You can see training video samples here

And promotional video samples here 

If you’re a professional training company, why not use a professional training-video company – same as your customers do.


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