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Q: I need a safety induction video on a construction site.

Health & Safety Adviser
Construction Group

A: Contractor induction videos on construction sites have changed significantly over the last decade.

Safety rules are now more strictly enforced than ever before, with safety performance now playing a major role in the tendering process.

Many companies are discovering that a poor safety record denies them the right to tender, which means that big money is being lost and won, all on account of safety performance.

Constructors and all their sub-contractors have never been more compelled to get it right where safety is concerned.

We’ve also seen great leaps in video technology (especially multimedia technology) compared to ten years ago, when the usual solution was a simple end-to-end VHS video tape listing all the do’s and don’ts of site safety, which everyone had to watch, regardless of the type of site, or contractor, or location.

So how do all these factors come together to deliver a more effective induction that will raise the bar in site safety performance?

Interactive multimedia and interactive DVD are the main routes.

They allow you to give site-specific presentations, instead of a catch-all presentation.

For example by using interactive multimedia video, you could include pictures and names of the Site Director and key team members for a given site. Or you could include essential local information such as noise issues, contact with the general public, or parking.

Interactivity will also allow you to give skill-specific presentations, instead of the previous catch-all situation where a contractor on groundworks driving a digger saw the exact same presentation as a plasterer or electrician!

You can also add a multiple choice Q&A at the end to validate the training, which may have some long term value if you ever need to go to court regarding a claim or an incident.

You could even issue a dedicated multimedia cd per active site.

Multimedia CD can give you this level of flexibility and to a lesser extent so can interactive DVD.

The production process begins by shooting the video as separate modules, ie, with one module per topic, instead of shooting the video all as a single piece.

Each safety topic’s module can then be accessed interactively from a dedicated menu. So people see just the information they need to see, no more and no less.

All this interactivity comes at a price. While a quickie safety video might squeeze in at five grand if you buy cheep-cheep, you can expect to pay maybe three times that amount for a full-blown interactive production.

The “average” health and safety professional might baulk at this approach as “too fancy – we just need the basics”.

It all depends how seriously you take winning contracts, or more realistically, what steps are you taking to avoid being denied the right to tender.

Obviously the safety professional needs to know how to involve his directors in this decision, and be able to clearly justify how and why the additional spend will make an impact on the company’s safety performance, and safeguard the company’s future

I know from personal experience of a major constructor who was kicked off the tender list because of their poor safety performance. One of the first things they did was to remake their safety induction video, to improve it, to improve safety performance, and to make a visible demonstration to clients.

But this is taking a negative motivation. Safety is about protecting lives.

It’s better to produce an effective site safety induction that can deal with the specifics of all sites and all contractors.

It’ll cost more, but it will help deliver a better safety record.

The key to improved safety is to harness the interactive power of multimedia video cd.

You can view construction safety induction video examples here
© Studio Rossiter 2007

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