Q: We’re a chemical plant who’ve been recently taken over by an international group headquartered in the USA.
Can we re-edit our contractor induction video to reflect the corporate style of our new owners?
Our contractor video was made 6 years ago when we were taken over from ICI.
We’re happy with our existing video content, but need to make changes to meet the new corporate image.
What are our options?
UK Health & Safety Manager
International Chemical Group
A: I’ve got a feeling this may not be as easy as it sounds, so please don’t shoot the messenger!
There are a number of reasons for thinking this. Here’s a start.
If you look at your contractor induction video, you’ll find numerous examples of the old corporate style.
> the logo as graphics and titling in the video
> in the voiceover you’ll hear the old firm mentioned
> The livery of operatives working on site, inc hard hats, will look wrong.
> Old style signage around the site will keep appearing and need editing out.
It may provide difficult to edit all of these items without the programme looking like a bodge.
It’s possible to reshoot some shots, but your 6 year old induction video is likely to be produced in 4:3. It would be a shame to shoot in 4:3 when everyone’s using 16:9 widescreen, especially as 16:9 would also add to your stock of future library footage, which a 4:3 shoot wouldn’t.
Likewise a voiceover fix mightn’t work.
This is because your 6 year old video was likely to have been produced and mastered 7 years ago when most corporate videos were produced using video tape.
It’s probable that your master is a betacam tape with a stereo sound track. This means the whole soundtrack will need re-recording with fresh voiceover and music.
Likewise, re-editing a 7 years old legacy system tape will mean that dubbing new graphics and titling and re-editing signage and livery will look clumsy, compared with the high quality look of today’s digital video editing systems.
Hopefully you can see there’s probably more to this than a couple of hundred quids worth of editing to make a quick but tidy fix.
The net result will likely require a reasonable sum of money to be spent on what may well prove to be a bad case of sticking plaster.
Contractor Induction Options
While a re-edit may well not be worth the money, there are a number of opportunities.
I’ll briefly list them for you to consider:
> Produce a new contractor induction video from scratch in 16:9 with lots of high impact to get your message across.
> Make sure it includes all your safety brands and behavioural safety messages, which may well not have existed 7 years ago. This way it’ll be bang up to date and more effective.
> Produce it for worldwide distribution throughout the group. It’s quite likely that many of the new group’s Far East or South American plants don’t have good induction videos.
> Plan to produce for worldwide distribution from day one and group-wise you can make significant savings, compared with each overseas plant producing their own video.
> Offer to produce the whole project including voiceover and localising in whatever languages are required. They’ll appreciate your initiative for offering a cost-saving solution.
While the above suggestions may not be quite what you had in mind, there’s a groupwide opportunity in there to be seized.
Contractor Induction videos are becoming more important worldwide as manufacturers expand into Far East, Indian and South American markets.
Here’s further detail on contractor induction video packages and guidelines www.rossiterandco.com/contractorinductionvideo.htm
At the end of the day, a high quality contractor induction video will help save lives and keep contracts.
© Studio Rossiter 2008