Why put your induction audience to sleep day after day?
Yet some safety managers still insist on producing induction videos that make disbelieving or cynical UK subbies eyes glaze over
- or a producing video that baffles Romanian, Estonian and other East European sub-contractors.
It happens every day, as many contractors will testify.
The boring induction video is actually counterproductive to your motivational safety programme, where you expect more than mere blind compliance
- because you want your contractors motivated & adhering to your proactive safety culture & values.
Video creativity is definitely one solution to achieving greater impact in inductions.
With creativity you can make your contractors more interested & engaged
- and get better safety performance because of it.
9 ways for the H&S Manager to boost creativity
Here are 9 specific ways that a Construction Safety Manager can inject creativity into their next video, elevating it beyond the dull average that contractors have come to expect as the norm on the sites where they work.
These 9 creative routes will work whether you're in construction, retail, process, manufacturing or service industries.
1: Use voiceover
Using voiceover narrative accompanied by footage to illustrate all the learning points is the easiest and most obvious place to start.
But as we all know, voiceover isn't enough.
2: Use actors
Using professional actors as contractors saves you loads of time and aggravation during filming, as well as eliminating the "woodentop employee on camera" syndrome that drives audiences into fits of virtual narcolepsy.
Actors can play parts, make interesting comments, have insightful discussions, or register intelligence without even needing to open their mouths.
Any contractor video will look twice as good with actors as without them.
3: Film your CEO
Using your MD or CEO to briefly introduce the video, making a deep felt safety commitment not only personalises your safety message
- it makes contractors think twice about corner cutting and other common routes to non-compliance.
And MDs are usually happy to do this, especially if your provide them with a teleprompt to read in front of camera.
4: Film yourself
Having the video crew film you briefly introducing each section of the video, with a few well chosen words on location, further personalises it.
It sets the tone or approach, while providing a recurring figure (you) the audience can relate to, ie, a "human face" and not just a "faceless voiceover"
Experience suggests that around 50% of H&S Managers are capable of doing this
- especially if they stick to around 15-24 words per clip
- and pick a different location for each scene to keep the visual interest up.
5: Interview operatives
Short fly on the wall interview clips with both supervisors & workforce discussing the special needs and attitudes required to work on your sites come across very well on video.
Especially for softer issues like Incident Reporting, or the Environment, or your Good Neighbour policy, or general attitude to compliance, when opinion and peer group influence are known motivators.
6: Animated text captions and graphics
Text and graphic animation can
> explain abstract ideas
> emphasise learning points
> visually reflect your corporate style, safety brand or slogan
Animated text & graphics will elevate your video beyond the common lot
- making more interesting to watch
- while strengthening your key points.
7: Use music and sound effects
You need 3 music tracks for your induction
- an opening music sequence to grab audience attention
- a middle section to keep the energy pulse moving
- a close section to add big enthusiasm and "moment" at the end.
Also use live ambient sound (live recorded sound) to support the visual filmed images
- making them feel real and lifelike (and not "remote" or "stuck on").
Sound effects are good too,
eg, when a hammer is dropped from a scaffolding platform, and so on,
eg, when a driver on site has to squeal on the brakes to avoid a pedestrian straying from a designated walkway.
eg, when an in-store temp lifts a load that is too heavy for them.
8: Video post production effects
Video post production can give real character to all the scenes in your video
- as well as a suitable layer of corporate polish.
Ordinary workaday camera footage can be transformed.
Your video producer will explain how.
But you can start by saying you want Power Images Only, and not just drab footage
- and you should expect a host of free or low cost ideas back in return.
9: Cosmeticising your video footage
In post production you can make people and locations look more attractive, cleaner, younger and generally better all round, eg, a "tidier-looking" site, or "more vivid" people.
You can make your CEO look 10 years younger too.
And if you appear in the video, you can look nicer too!
All the above ideas are free or cheap to implement in your next contractor safety induction video.
Using actors seems like an expense at first. But if you work out the real cost of having a couple of real contractors troop around the site for a few days with the video crew
- you'll quickly see that it's as cheap to use professional actors and get a much better job.
You can view contractor safety induction samples here