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Nothing can be worse than an unengaging training package that doesn’t lead to behaviour change.

Not only do you run the risk of boring your audience to death – but if you do fail to engage your audience – they won’t retain the information that you’re giving them!

To eliminate this ‘death by powerpoint’ experience, here’s 6 Ways of Making Safety Training Video in a Fun and Visual Way.

1 – Use a mixture of media

A mix of media will keep an audience lively, interested and focused

– so feel free to mix graphics, video, stills, animation, sound fx, a video presenter, actors and anything else you’ve got to keep your audience on the edge of their seats.

Having a presenter out front helps to manage the information – so it’s delivered in easily digestible chunks

While a visual presentation will back up your key points

– a video section can be used to ensure these messages come across in a precise sequence.

Then finally interactive elements – such as a Q & A – can be used to create and promote liveliness of thinking (as well as formally validate the training received).

In turn, this means that your audience will better remember the safety messages.

2 – Good design

Design may seem a small element, but it is massively important.

If the text of your presentation is tiny and in huge paragraphs, no one will ever read it.

If the presentation is just text and images – and has no video, it won’t be as visually appealing.

Try using animated text and images help to add excitement, but don’t go over the top, otherwise people will concentrate more on the look than the message.

So it’s vital that your presentation has a clear, clean appearance

– using plenty of space on the page or screen so that main points are never cramped or messages hidden away.

So don’t have more than 6 bullets per slide.

You need to make it so your staff want to look at the presentation right from the start.

3 – Discussions

Rather than just talking at the team the whole time, ask them what they think about common situations.

This is a good way to start a presentation – to get everyone in the right frame of mind, and help them realise that taking safety seriously will benefit them personally.

Sample guided discussions could include:

> How would they deal with a workmate who isn’t following the rules?

> If they didn’t act in a safe way at work and had an accident, how would their family be affected?

> If they worked unsafely, what impression would this leave on co-workers around them, perhaps in different teams?

Having smaller discussions like these throughout helps to make sure that everyone is participating, and they completely understand the procedures

This helps your workforce to see the bigger picture and think about the topic more deeply and not be just sitting through yet another safety induction.

4 – Use actors in video

Using video for safety is a proven tool – it gives a consistent, repeatable message every time, ensuring nothing is missed out.

If you include actors into your safety video, you can demonstrate your safety processes in a clear and simple way.

Typically dull procedures like correct manual handling or how telling someone to tidy up after themselves can be brought to life by actors.

If you include conversation in the video and not just a list of how-to instructions, you can give the actors a typical personality and history so they can relate to your staff.

This will help the team to imagine themselves in these situations and to relate to good behaviours.

5 – Safety Animation

Another approach to safety video is animation.

Animation is becoming more and more popular for safety training. It’s light hearted approach gets across key messages about training and safety without appearing dictatorial.

Animation is also great for a long-term approach to safety training.

For example, if you want to release short videos on a particular topic on a regular basis, it’s much easier to create an animation than to get a crew and cast on set every time.

Animation can also be a more explicit, for example if you need recreate accidents.

Your staff may not yet have seen safety animation, so it can be used to bring new life to an old message or to increase learning proficiency.

6 – Team Quiz

This is a great tool to use at the end of a safety training session as quizzes make sure the team absorb all the knowledge they have received.

This is especially necessary after a long presentation.

A quiz let’s people relax a little, put the knowledge you’ve given to the test and properly think about what they’ve learnt.

In addition you can get valuable feedback that’s essential for your ongoing training design.

An alternative to the team quiz is interactive questions at the end of each training module.

Both are effective methods of ensuring that staff have listened.



To quickly list the six points above aimed at helping you make your next safety training video more effective and still fun:

1 – use a mix of media

2 – good design

3 – discussions

4 – use actors in your video

5 – safety animation

6 – team quiz


5 Routes to Safety Video Production

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