The days of point & shoot training videos are long gone.
No one wants to watch “woodentop people doing woodentop things”.
Which is a bit of a cruel judgement, but in 2013 it’s an accurate one.
10 years ago, a point & shoot video of relatively low budget quality was considered sufficient to ensure competence (the magic word).
Now it’s not.
Every operative or trainee is now viewed as their own quality centre, and proficiency is the objective.
So where do actors come into this?
Using an actor will deliver 3 big advantages to your next training video production.
1 – Registering thought
Much of training requires an operative or trainee to actually think about what they’re doing.
They need to consider the exceptions that might apply, and not just the rules they’ve learned.
Considering exceptions requires proactive thought.
An actor will show “thought”.
Their faces will register thinking – and the audience can see this.
By contrast using in-house staff will not show “thought”, as your own people aren’t trained to do this.
They’ll look blank – or worse – hammy.
2 – Avoiding the Woodentop Look
Its’ a difficult thing to appear on camera.
50% of people don’t really want to do it.
And the 50% who do can’t easily project what they’re doing.
On film they look lame and uninspiring.
And it shows.
It’s not the operative’s fault. They’re not trained actors.
Trained actors project.
3 – Smooth Production Flow
Working with amateurs always takes longer to film than a professional actor
> you take the shot while the operative demonstrates
> then you need to take the shot again with a closer view, but – uh,oh – they’re not standing in the place again.
> They’ve moved. And they don’t quite remember where they were standing
> The same for filming the same activity from different angles. They move position a little bit. Or their expression changes. Something changes.
The net result is that none of the shots filmed quite cut together smoothly.
The video ends up with an amateur clunky look, with long boring scenes and jerky joins.
With a professional actor none of this happens.
They’re trained to repeat things exactly, so the camera operator can get a number of different angles and views.
And when they’re edited together, the result is a smoothly flowing professional looking training video.
Interpersonal Skills Training
If your staff have to interface with shoppers, customers or the general public then they need interpersonal skills, over and above the actual process they’re being tasked with.
Own staff never get this right on camera. It’s too hit and miss to take a risk with.
A carefully chosen actor will get this absolutely right for you.
Justifying the Cost an Actor
Training excellence delivers business excellence.
Training excellence is about motivating staff to do what they’re supposed to do.
A woodentop doesn’t motivate, and neither does a clunky video.
An actor does.
So ensure your business or organisation uses actors in your next training video production.