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Life for the training or safety manager is about achieving targets, preferably through innovation or new methods which save time and money

– and hopefully make people’s work lives easier, and not harder.

Video has been innovating for the manager and trainer since its inception over 30 years ago.

Here are 12 common situations where a new training or safety video is often produced to solve the problem

– and meet the targets you promised your board of directors.


1 – Introducing a new initiative. Recent themes have included; identifying sustainability & energy saving opportunities, or adopting new approaches to site safety, like 30 second risk assessments – or implementing a complete new brand image in a retail store.

Video explains & motivates simultaneously, engaging individuals to work proactively with the new initiative – which incidentally, mustn’t fail.


2 – An incident, accident or dangerous occurrence. If there’s a potentially life threatening situation it needs explaining, and explaining fast, so everyone can benefit from the knowledge of what’s happened.

An email or newsletter simply has no visible impact. Video brings the message right home in an upfront and personal way.


3 – Large influxes of new staff. This can be the annual contractor blitz. But equally it can be where you’re now outsourcing work that was formerly carried out inhouse – like filling shelves and renewing display units in a supermarket.

Either way, the new contractors need inducting up to speed and fast – and video is the accepted way to do this in bulk.


4 – Changes in legislation. Every wave of new legislation brings with it a host of new videos. The changes might be in food hygiene (always a contentious topic), or perhaps the HSE are pressing for a new type of ppe or safety equipment – or as we’ve seen previously, Challenge 25 sales of alcohol to young persons.

A new training video ensures your organisation doesn’t fall behind with legislative compliance.


5 – Part of the annual training or safety strategy introduction. Innovative training and safety directors are always challenged to devise new ways of making individuals “work better”.

Boosting Stop & Think in hazardous areas springs to mind, as does better Handling of Customer Complaints & Behaviours.

Video boosts your strategy, helping to ensure great ideas don’t degenerate into half-forgotten, also-rans simply through lack of great communication.


6 – Change behaviour and attitudes. More responsibility is being placed in the hands of individuals than ever before. Often there are middle management or supervisor level obstacles to overcome for this to happen.

It can be a safe behaviours campaign, or how to work around the danger zones of moving equipment or vehicles – or adopting new positive attitudes to customers instore. For example engaging children & parents to buy more out of season.

Video visually shows what the new attitudes mean in an everyday work context, while motivating people to go one step further than they did yesterday, by replacing compliance with understanding.

Video takes “show me and I will understand” to new heights.


7 – Developing a theme that’s already working. If you have a successful training theme at work, you’ll want to develop it, use it as springboard.

Carillion did this with their Don’t Walk By safety theme which was extended as Engagement, where all individuals were actively encouraged to engage proactively in the business, make suggestions, offer new ideas – and do so much more than merely comply with ground-level safety awareness.


8 – New equipment being introduced. For example, new lifting devices such as barrows, cranes or elevators all require additional training as the potential for accidents often increases over the short term.

Or it could be a new type of till & checkout arrangement.

Video explains the new.


9 – Reduction in staffing levels. Less staff always places more responsibility on whoever’s left.

Proficiency is the solution, but proficiency requires more effective levels of training.


10 – Make people more aware and not forget. Greater awareness of what customers, colleagues, team members, workmates and customers are doing around them requires individuals to remember their training.

Yet recent industry data suggest many people forget their training inside a week. Yes, a week.

Video is proven as more memorable than traditional chalk & talk. A lot more, as video is consistent while trainers have off days.


11 – To replace long ppt presentations. Long face-2-face training or induction room sessions often bore the pants off the training deliverer as much as the workforce audience, in spite of many imaginative Inductors attempts to make the training more impactful.

Video not only works better, but it can reduce these training sessions to half the time they take manually. It’s more effective.


12 – Introduction of new software or technology. This is ever increasing, as companies and organisations introduce packages aiming to streamline their operations, locally and globally.

A software video explanation or tutorial ensures a quick uptake, rather than a slow lingering 6-12 month lurch.

Remember, most people don’t like their job changing with new software. It often breeds discontent or amusement on first introduction, especially if it means de-manning, or less staff and consequent redundancies.




At Studio Rossiter we’ve been helping make training videos for over 25 years. We’ve seen everything from geniuses to fools, but we’ve never seen anyone lose from making a new training video.

Here are 12 ways you can use a new custom training video production to good effect, helping you meet targets and develop a more effective workforce.

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