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THE CREATIVE PROCESS - EXPLAINER VIDEO Maximising creativity to achieve your video goals

Hover over the dots  to learn about the Creative Process steps

Click on the dots 
to learn about the Creative Process steps

PROJECT START

PROJECT START

Over webcam you confirm your broad video concept, goal, audience & deadline, plus brief us on relevant customer personas, channel strategies, marketplace, competitors and any special requirements or research you may need.

This gets us both on-message to an agreed schedule.

SCRIPT

SCRIPT

Effective video starts with a script. We develop the concepts, ideas & words with you.

The result is an engaging storyline designed to win in your marketplace.

Typically it takes 3-5 drafts to get your script perfect so everyone in your team is 100% convinced it’s the winning message.

ESTABLISHING VISUAL STYLE

ESTABLISHING VISUAL STYLE

After giving us your initial ideas you set us loose to come up with core visual approaches that match your broad concept & brand guidelines.

You can expect written creative suggestions & ideas to get the ball rolling, helping you identify The Look of what will become the leading video in your marketplace.

VISUAL STYLE SAMPLES

VISUAL STYLE SAMPLES

Typically we create 3 artwork examples for you to look at.

We call these Style Frames.

They’re near-finished graphic designs so you can visualize the overall look & feel of your video.

We work together on these until they're exactly what you & your team want.

ILLUSTRATED STORYBOARD

ILLUSTRATED STORYBOARD

Now you can see in exact detail every image, scene, background and caption of your video, all set against your approved script.

Sometimes called the Book of the Movie, your visual storyboard is hours and days of artwork compiled to show every screen so you’ll know exactly what your video will look like, in advance.

VOICEOVER

VOICEOVER

You’re offered a choice of top quality voiceover artists, in the accent, gender & style you indicate.

This includes 3 sample reads of your script so you can hear & compare your top choices, saying your actual words in advance.

You then make an informed choice for the Voice of your Video.

EDITING & ANIMATION

 EDITING & ANIMATION

With everything now prepared & approved, you can confidently let us do the studio postproduction work, combining design, animation, voice, visual fx and music.

Incidentally this involves using high specification i9, 128GB RAM, SSD, animation workstations for maximum editor creativity and a top professional finish, as well as speed of production.

VIEWINGS & DELIVERY

VIEWINGS & DELIVERY

From 1st draft viewing & tweaks to final delivery doesn’t take long, because you’ve been central to approving all material at every stage.

So it’s no surprise to see how good your explainer video looks.

Your project is finally completed after delivery of different video & language versions for your different media channels & marketplaces.

MEASURING EFFECTIVENESS

MEASURING EFFECTIVENESS

Your video viewings are measurable.

We recommend using Vimeo or similar hosting that enables you to easily visualise viewing success.

No more mountain of incomprehensible data & stats to climb.

Need a price?

See our Marketing prices page for actual project costs of our best-selling video products.

Why guess? See what we charge.

The creative process - in detail

PRE-PRODUCTION

  • 1-project-start-compressor

    1 - Project start

    Over webcam you confirm your broad video concept, goal, audience & deadline, plus brief us on relevant customer personas, channel strategies, marketplace, competitors and any special requirements or research you may need.

    This gets us both on-message to an agreed schedule.

  • 2-script-compressor

    2 - Script

    Effective video starts with a script. We develop the concepts, ideas & words with you.

    The result is an engaging storyline designed to win in your marketplace.

    Typically it takes 3-5 drafts to get your script perfect so everyone in your team is 100% convinced it’s the winning message.

  • 3-establish-style-compressor

    3 - Establishing visual style

    After giving us your initial ideas you set us loose to come up with core visual approaches that match your broad concept & brand guidelines.

    You can expect written creative suggestions & ideas to get the ball rolling, helping you identify The Look of what will become the leading video in your marketplace.

ACQUISITION

  • 4-style-compressor

    4 - Visual style samples

    Typically we create 3 artwork examples for you to look at.

    We call these Style Frames.

    They’re near-finished graphic designs so you can visualize the overall look & feel of your video.

    We work together on these until they're exactly what you & your team want.

  • 5-illustrations-compressor

    5 - Illustrated storyboard

    Now you can see in exact detail every image, scene, background and caption of your video, all set against your approved script.

    Sometimes called the Book of the Movie, your visual storyboard is hours and days of artwork compiled to show every screen so you’ll know exactly what your video will look like, in advance.

  • 6-voiceover-compressor

    6 - Voiceover

    You’re offered a choice of top quality voiceover artists, in the accent, gender & style you indicate.

    This includes 3 sample reads of your script so you can hear & compare your top choices, saying your actual words in advance.

    You then make an informed choice for the Voice of your Video.

POST PRODUCTION

  • 7-editing-compressor

    7 - Editing & animation

    With everything now prepared & approved, you can confidently let us do the studio postproduction work, combining design, animation, voice, visual fx and music.

    Incidentally this involves using high specification i9, 128GB RAM, SSD, animation workstations for maximum editor creativity and a top professional finish, as well as speed of production.

  • 8-viewings-compressor

    8 - Viewings & delivery

    From 1st draft viewing & tweaks to final delivery doesn’t take long, because you’ve been central to approving all material at every stage.

    So it’s no surprise to see how good your explainer video looks.

    Your project is finally completed after delivery of different video & language versions for your different media channels & marketplaces.

  • 9-measuring-compressor

    9 - Measuring effectiveness

    Your video viewings are measurable.

    We recommend using Vimeo or similar hosting that enables you to easily visualise viewing success.

    No more mountain of incomprehensible data & stats to climb.

Got a pressing business video question - just ask You'll get a prompt, intelligently-written reply

Everything starts with you
Your ideas and your goals progressed via a carefully determined mix of intelligent insight, creativity & skills.

Your digital marketing chain
May need different versions of your explainer video: for website landing pages, social media, email, advertising (retargeting ads), presentations, events. Ready for viewing on a variety of devices, in your preferred languages.

Each stage in the production process
Personally approved by you & your team.

Throughout your project you can expect to be involved
Collaborating & planning using our cutting edge online collaboration tools.
Much more effective and interactive than email, docs and webcam.

Set the deadlines. Set the pace. We follow your lead every step of the way.

NEXT STEP

GET IN TOUCH AND
TELL US YOUR IDEAS

CALL

Speak to a video producer and get fast answers. We’re here to help
 0044 1695 726887

Call: 0044 1695 726887
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