Skip to content

SOFTWARE DEVELOPERS NEED EFFECTIVE VIDEO “... the only company that knew what we were talking about.”

Table of contents

    The complete software & technology developer's package

    Lead generating promo video

    Software demo

    In-depth technology explainer

    Onboarding & implementation

    Software tutorial modules

    Software & technology package
    Software & technology package

    How many videos does a software or technology company need?

    Here Producer Kevin Rossiter shows you
    how to calculate how many videos you need.

    This methodology works for all types of business software,
    platform and technology developer

    It’ll stop you guessing and enable you to plan.

    Length: 6:20

    EXPLAINING YOUR PACKAGE ISN’T ENOUGH

    IT’S MAKING NEW CONTACTS EVERYDAY THAT COUNTS

    Whether you need more leads, demo requests, free trials, downloads, webinar bookings, subscriptions, enquiry form completions, or immediate sales
    - it starts with a video that outperforms the market,
    winning you fresh contacts every day

    Outperforming the markets you serve

    Winning new leads every day with video was never an accident.

    It comes from taking an evidence-driven, structured approach to video that allows for:

    - your customers’ often complex buying motives & needs

    - your crowded marketplace & aggressive competitors 

    - your perceived solution deliverables.

    Being certain of the above is the starting place for producing a video that outperforms the market and wins leads when others don’t.

    This is how your high performance software video punches above its weight.

    Whether you’re selling an enterprise-scale technology solution, a suite of modules, or a convenient cloud app, the rules remain the same.

     

    Looking incredibly closely at your offering is how we work with you.

    At Studio Rossiter we have evidence-driven, structured processes in place to ensure your video outperforms the market you serve.

    This is what makes us different.

     

    This is what wins you more leads.

    Making new contacts every day
    Got a pressing business video question - just ask You'll get a prompt, intelligently-written reply
    Business Video Masterclass - Free
    For business owners & marketers
    Learn how to make more effective, actionable video

    Software video styles that win customers - the 70 second watch

    Examples of recent software videos

    Promoting Visio Stencils, Shapes and Templates for Data Center and Audio-Video Diagramming

    Managing software vulnerability

    Client Onboarding video - part 3 of 4

    Employing knowledge capital through workflow

    Solving the customer’s problem - part 1 of 4

    Tackling id verification

    Instant reporting on any slice of the business

    Marketing technology platform for retail banks

    The Creative Process

    Your software video is a carefully determined mix of research, insight & creativity, designed to boost your digital marketing chain.

    Different video versions will be used for website landing pages, new launch, social media, email, advertising (eg retargeting ads) presentations, or events, and will be viewed on a variety of devices. 

    HERE’S HOW WE LEVERAGE MAXIMUM CREATIVITY INTO YOUR PROJECT

    • Project start

      You complete a detailed questionnaire confirming your goals, audiences, channel strategies, marketplace and special requirements. This gets us both on-message.

    • Research

      We normally advise attending a High Performance Video Workshop, a unique experience for software developers & marketers. This involves working together so your final video will outperform the marketplace, and enable you to punch above your weight.

    • Script

      Effective video starts with a script. Based on our collective research, we provide concepts, ideas & words for you to develop with us. The result is the perfect storyline to win in your application's marketplace.

    • Establishing style

      Accurate research will enable you to narrow your creative style choices. With at least twelve choices available, it's important to know the winner for your given marketplace.

    • Style frames

      Typically we produce 3 style frames for you. These are near-finished graphics, helping you visualize in advance the overall look & feel of your software video. Style frames ensure we’re all walking down the same creative path together, confident & certain in what we're doing. 

    • Illustrated storyboard

      Sometimes called the Book of the Movie, your storyboard shows every video scene in detail. You and your team can see exactly what your video will look like, in advance. 

    • Voiceover

      We offer you a choice of three voiceover artists, in the accent & style best suited to your marketplace in any country.

    • Editing & animation

      With everything now prepared & approved, studio work can start. You take a deserved back seat. If we have questions, you can be sure we'll ask.

    • Viewings & delivery

      From viewing a 1st draft to receiving final delivery doesn’t take long, because everything has already been carefully planned in advance together. The wonderful surprise is how good it looks. We finalise the project by delivering different versions for your different media channels.

    Studio rossiter already know your customers

    WE KNOW YOUR CUSTOMERS

    You can trust us because
    we’ve made 1,000 videos seen by millions across every business sector

    AND WON 11 AWARDS

    Google Rating
    5.0

    The top business software applications

    SALES & MARKETING

    PROJECTS & CONSTRUCTION

    HR & RECRUITMENT

    HELP DESK & TICKETING

    FIELD SERVICE & LOGISTICS

    DATA & SECURITY

    FINANCE & ASSETS

    PROCESS & AUTOMATION

    SCIENCE & DESIGN

    The top business software applications

    OUR 100% GUARANTEE

    We offer revisions

    At every production stage

    So you're certain of a perfect result

    OUR PROPOSITION

    TO WIN YOU MORE ENQUIRIES
    BY UPWARDLY DIFFERENTIATING YOU
    FROM SIMILARLY PERCEIVED SOLUTIONS

    HEAR WHAT OUR CUSTOMERS SAY

    HERE'S WHAT OUR SOFTWARE CLIENTS THINK OF US ...

    Tobias Pernvik, Improfy

    Very very good!
    The entire concept is now on another level!
    I am so very pleased with this film!!!!!

    Vishal Desai, Mitsubishi UFJ Fund Services

    I’ve never seen anything like it before, it’s brilliant

    Jocelyne El-Hajj, Edarat

    professional work, we expect to work with you on another 4 videos for our service offering.

    Garry Lowther, Trysis

    We are very happy with the movie!
    We’ve taken and look and we’re very happy with the final product.

    Richard Gardener, Mantrac Group

    Thank-you very much for your efforts – I was reviewing with my boss earlier – The Executive Product Support Director for Mantrac Group -
    He was seriously impressed and very pleased with the end product
     Enjoy your (well deserved) holiday and I can certainly say that for any similar needs in the future – I will be calling on you!
    Thanks again and kind regards,
    Richard

    Alet Mans, Infocare International

    After the past two US demo trips - it was clear that the video was a definite winner.

    Mike Weinstein, Value Vision

    Wow - you guys have done an AMAZING job so far on our video - we are beyond pleased!
    You did a terrific job on animating the re-work of our graphic slides with the arrows... really impressive.
    And the little touches, like the animations when the man touches his iPad... really nice.
    And don't even get us started on how amazingly well the timing of the script is matched to the on-screen presentation/graphics.  Really 1st-rate!

    ... AND ANOTHER 52 HAPPY CLIENTS

    Sarah Noel, Flexera

    The feedback on this video is really great just to let you know.  So much so my U.S colleagues would be interested to speak to you about producing another video!
    Thanks for producing a great video!

    Paul Faunt, Mex

    The videos in general are great. The Chinese one is already being used by one of our agents in China. Thanks for all your patience and assistance with this.

    Stefan Muller, Enerparc

    Good storyboard and a bit fresher than the neutral “german style” 😉
    PS I think it’s fantastic

    Marie Grieve, Quinn Group

    Thank you to you and your team for all of your hard work and efforts on the video, looks great and a well polished production finish.

    Manuel Parra, ICD Bank

    It was a pleasure working with Victoria, she did a great job!

    Joseph Zawacki, National Auditing Services

    The web video came out really well. You exceeded my expectations.

    Aine McMahon & Mark Mckenna, QuinnWrap

    That's brilliant very well done
    We’re very very happy
    We're delighted it's great

    Marc Curtis-Smith, Federal Management

    We are very pleased with the final cut and hope it helps us to grow as a business.
    Thank you very much for your efforts, it is greatly appreciated.

    Duncan, MyBromley

    We are very pleased with the video and happy to sign it off.

    Tobias Pernvik, Improfy

    Very very good!
    The entire concept is now on another level!
    I am so very pleased with this film!!!!!

    Vishal Desai, Mitsubishi UFJ Fund Services

    I’ve never seen anything like it before, it’s brilliant

    John Nance, DS Smith

    Superb job. The guys love it.
    I think Co went through the video 20 times over the weekend and we really like it.
    And feedback from the guys over the weekend is very positive.

    Miriana DiBari, Auriga SPA

    The video is perfect! Very well done, thanks a lot for understanding exactly what we wanted.
    Thanks again for your gorgeous video.

    Whitehall Products

    The reaction from everyone has been fantastic
    it's powerful, it's impactful, it doesn't waste a lot of time. It's very direct
    Everyone who's seen it has said ‘wow that's fantastic’

    Robin LaFontaine, DeltaXML

    We were certainly pleased with the video, it was professionally completed and we were all happy with the final result.

    Dennis van MIl, Synergy Healthcare

    ​​​​​​​We are getting some really positive feedback on the HSS video, which is fantastic, and thanks again for all the work.

    Peter Hawkins, HSBC Data Centre

    We ran a tour yesterday with both the video and a pre-recorded audio tour and all was received very well by a small group of our European Executives.

    Vishal Desai, Mitsubishi Fund Services

    Again; great work on this video

    Mike Giles, Network Sunday

    This looks great Harry. Great job! Thanks.

    Rachel Pocock, Synergy Healthcare

    ​​​​​​​Thanks for sending over the video, it looks great.

    Colin Baillie, Grace

    Let me take this opportunity to thank everyone involved. It has been a great success, and a lot of fun working with you guys!
    We were massively pleased with the video that you made for us, and we would not hesitate to work with you in the future. 

    Richard Gardener, Mantrac Group

    Thank-you very much for your efforts – I was reviewing with my boss earlier – The Executive Product Support Director for Mantrac Group -
    He was seriously impressed and very pleased with the end product
     Enjoy your (well deserved) holiday and I can certainly say that for any similar needs in the future – I will be calling on you!
    Thanks again and kind regards,
    Richard

    Peter Hamilton, AccounTax

    Thank you so much, to you, Kevin and Linda, I think your service has been truly excellent.

    Madeleine Grossholz, Klinger

    ​​​​​​​Thank you so very much for your fantastic work! It’s absolutely amazing what you made out of our static images and how you managed to accommodate 125 years into about 2 minutes in such a smooth way. I also very much like the different music styles softly blending into each other. You’ve done a brilliant job!

    Joanna Silva Synergy Healthcare

    First of all well done Kevin/Linda/team. Great piece of work! 

    Markus Bauer, ESA European Space Agency

    You have done a great job. Sound, music, polishing of the footage - all nicely done, giving the video a nice look and feel. 

    Alet Mans, Infocare International

    After the past two US demo trips - it was clear that the video was a definite winner.

    Graham Randle, NSG

    Linda, absolutely fantastic.  Really pleased with the final product.
    I’m sure you’re working hard on the translations. 

    Total Office

    I like this one too! I think the website is going to look great!

    Hyder Qatar - Ashgal

    I just wanted to provide a huge thank you to you all for the hard work on the Ashghal video.
    We certainly made an impact and Hyder was the talk of Qatar following our presentation.  Our client said they were astounded by the level of professionalism in the presentation, in particular the video.
    I am pleased to say we won the contract and this is the largest contract ever to be won across the entire Hyder Group (WORLDWIDE!)
    I would like to provide a special thanks to Victoria for producing such an inspiring video which got the entire Gulf region talking about us - well done Victoria!  You have ALL really have made a huge difference to our business here in the Middle East.

    Hyder Corporate

    Great Intro – music powerful and dynamic
    Overview Speaker good accent and powerful voice
    Love the black and white background when starting from the history of our business
    Like the rolling portfolio of projects
    Key messages captured and communicated well.

    Hyder Ashgal - Qatar

    Very impressed!  Comments from our team include wow!; Love it; Fantastic – absolutely no comments on changes; and Superb.  So I think we can safely say this hits the spot.
    The feedback we had from Ashghal was superb! it couldn't have gone better.  They did comment that our presentation was the best they had ever seen - just the response we were after.  The client was certainly very impressed at the video and our presentation and we believe we are very well placed at this stage.  We now wait in anticipation for the award outcome.......

    Craig Naylor, NSG Video

    Linda, It’s really very good.

    Garry Lowther, Trysis

    We are very happy with the movie!
    We’ve taken and look and we’re very happy with the final product.

    Philippos Nikiforou, MailQuatro

    Very good job! I like it very much. That is what I was expecting.

    Andy Sanders, Maidments

    Looks great.

    Simon Bilbie, Furniture Shop Online

    I like what I have seen after playing through a few times.

    Steve Mohr, Gifting Solutions

    It looks really good.

    Tony Parsons, Fitness World

    Many thanks for your help, the ad looks great!!!
    In relation to working on further projects, we have two other on our agenda and we will definitely be using you in the near future

    Caroline Bradley, Disney Stores Europe

    Just viewed the UK version and looks fab

    Fanny Tian, Cellulaire Suisse​​​​​​​

    The video is well done! Now we can see that instant impact video is really your strength, just as Kevin had told us earlier. We are pleased to hereby approve your beautiful work of art.

    Adrian White, Recruit Retail​​​​​​​

    We have worked with Rossiter and Co for under 2 years and in that time we have seen a rapid transformation in our marketing and multimedia output.
    They have supported us on a number of levels: Sales Support multi-media, E-Marketing campaigns, Staff induction videos and specific materials for our annual conference.
    They bought an energy and enthusiasm into our organisation that motivated us to try 'something different' and it moved our corporate image onto a new level. They have supported many key strategic initiatives and played a part in a very successful year for our business.
    Their approach is different…….but that’s why it works!

    Mike Eggington, Peradon

    Thanks for the video - we are very, very pleased with it. It creates a great impression and lighting/quality is excellent.
    We worked with Kevin of Rossiter & Co on our a video to show the high level of quality maintained throughout our snooker cue production process. Kevin understood our aims and took the time to learn about the processes involved to enable him to offer us a variety of ideas as to how this would be best presented. The video was very very professionally produced and we are very pleased with the end result.

    Cheryl Lamont, Supplies Team

    Fabulous, can’t wait for everyone to see it!

    Roger Lynn, Baltic Kitchens

    I can only say that I, and everyone else here at Baltic, think what you've done is absolutely fantastic!

    Martin Schiele, Salcura

    The video looks great! Thank you for all your hard work.

    Sue Capper, Northern Foods

    Thank you- the video was received very well by everyone- they were glued to it.

    Paul Rooney, Accountant

    Fantastic – really happy with that!!

    Jocelyne El-Hajj, Edarat

    professional work, we expect to work with you on another 4 videos for our service offering.

    Stuart Cairns, Chivas Regal

    From the initial meeting through to the delivery of the final product Kevin and the team at Rossiter and Co. delivered a first class service. 
    He understood our requirements and delivered a product that met our specifications exactly.

    Jonathan Goldman, Harrow Council

    Having googled and shortlisted for an animation company I made some phone calls to see which one could meet our needs.  
    What marked Rossiter & Co out straight away was Kevin’s clear and reassuring curiosity about what we wanted to achieve with our video.  
    His enthusiasm was very infectious and before long we were talking promotion, SEO, marketing and more.  
    And he was clear up front what was included in the price.  
    The work itself was assigned to Harry who promptly produced a fantastic and rather inspiring clip, all within the dates agreed.  
    All in all I found working with Rossiter & Co an excellent experience and absolutely recommend them.

    Hyder Corporate

    I LOVE THIS VIDEO!  It’s amazing and makes me feel so proud, each and every time I watch it. BIG SMILES!

    NEXT STEP

    GET IN TOUCH AND
    TELL US YOUR IDEAS

    CALL

    Speak to a video producer and get fast answers. We’re here to help
     0044 1695 726887

    Call: 0044 1695 726887
    Rossiter & Co Ltd | Registered in England
    Reg. No: 4333515 | VAT No: GB483622044
    STUDIO ROSSITER © 2020