Software demo video production that wins new customers
We offer a new way to win, keep & grow customers, a data-driven approach to replace intuitive decision-making & hunches.
What’s on offer? A range of software demo video styles that can be produced quickly, without fuss.
Animated infographic demo
What is it: An all purpose software explainer video for top-of-page, set in an animated infographic style that simplifies your complex screens.
What it does: Engage fast
What’s included: Animated infographics including your complex screens & dashboard redesigned & simplified for first-time audience viewing. Voiceover & music included.
Cartoon style animated demo
What is it: An all purpose software explainer for top-of-page, set in a cartoon style that simplifies your benefits & offer
What it does: Engage fast
What’s included: Animated cartoon illustrations, voiceover & music
What is it: A low cost video presentation, anchored by a Virtual Presenter 3D animation, explaining your technology solution, in your brand style, like a TV show
What it does: Explain the details of your package
What’s included: A choice of customisable virtual presenters, using stock footage, screenshots, logos, animated icons & text, lip-synced voice, music and more.
Screencast demo video
What is it: A professional software demo of your actual software, explaining your system workflow and benefits
What it does: Show & tell your application so clients can see how it works.
What’s included: A recorded demo video production, edited and set to professional voice, complete with animated captions & highlights in your brand style, and more.
Mixed media demo video
What is it: A storytelling style using stock video footage of people, places & activities to explain your app in a realistic way
What it does: Tells a software demo story with feeling and visual examples.
What’s included: All-you-can-eat stock footage set to voice, with animated captions & icons in your brand style, plus your screenshots, visual assets, and more.
What is it: Teaches users how to operate your software every day at work.
What it does: Reduce support calls and user problems
What’s included: A professional voice narrating the key learning points while showing your screens.
LOOKING FOR VIDEO IDEAS? 6 examples of video types we offer
High level animated overview
Engage customers fast
Get them exploring
Make them curious
Get noticed quickly
Product demo video
Automate your product demo
Show them how it works
Let them see they "can do it too"
Increase trial offer take-ups
In-depth animated explainer video
Explain need-to-know features in detail
Generate deeper viewer enthusiasm for your concept
Build knowledgeable champions for your solution
Answer the difficult questions
Vertical market presentation
Be seen as the leader in your key vertical markets
Match specific market needs to specific solution features
Enable buyers to more closely identify with your solution
A product video to target each vertical market
Onboarding & implementation
Make onboarding less worrying
Demo your migration process
Use an explainer video to show your levels of support
Be seen as the least disruptive option
Look professional to major clients
Make every day work feel easy
Bridge the "fear gap" for new users
Minimise support issues for your & clients
EXPLAINING YOUR PACKAGE ISN'T ENOUGH IT'S MAKING NEW CONTACTS EVERYDAY THAT COUNTS
Whether you need more leads, requests for demonstration, free trials, downloads, webinar bookings, subscriptions, enquiry form completions, or immediate sales
- it starts with a product demo video that engages your target market, winning you fresh contacts every day
The creative process
Everything in your demo video production begins with analysing your customer, market & competitor data so every component of your demo video works harder to win more. Video marketing is integral to video production.
Our video production service is time-proven to deliver the perfect result. We help you plan multi-channel delivery for every customer touch point, on every device, social media platform and in every language you need.
Here's how we leverage maximum creativity into your project
To produce an animated demo video that delivers what you want, we learn about your company, your product, your business & marketing goals, your target audience, your markets, your competitors and your marketing strategy. Our 1st Production Meeting covers this ground in detail. This gets us both on-message.
Research research research
We research your marketplace, confirming & building on what we've already learned. A product demo is only as effective as the intelligence that goes into it. Where possible we analyse your data to establish user intent, the different stages in your sales funnel, your video presentation plan, and how your competitors are facing up to the same challenges you face.
This is how we confirm your software demo video goals and determine how your video will best achieve those goals. For example, we may recommend focussing more closely on a premium vertical market where you can consistently win, instead of pitching right into a much tougher general marketplace. This production stage is all about data-driven research & decisions.
As a specialist technology product demo video company we know how critical the script is to audience effectiveness. All the research & insight we've gained goes into developing the perfect script. We provide concepts, ideas & words for you to develop with us. Whether we improve the final video result by 50% or 5%, it'll always be better. You get the perfect storyline to win in your application's marketplace, written by a top scriptwriter.
Accurate research will enable you to narrow the creative style choices for your presentation or app demo video. With at least twelve presentation style choices available, it's important to identify the winning style that also fits your budget. For example, low cost styles can be very effective when based on the already-perfect script.
While you may already have a style in mind, perhaps something you've seen on youtube, we can also expand your horizons with alternative choices that may deliver more for less.
To get the visuals started, we produce 2-3 art samples (style frames) for you. These are near-finished graphics, helping you visualize in advance the overall look & feel of your technology demonstration. Style frames ensure we're all visually aligned, confident & certain in what we're doing.
Sometimes called the Book of the Movie, your storyboard shows every scene and screen capture plus video clips in detail, matched off with what is being said. You and your team can see exactly what each scene & feature of your custom animation will look like, in advance. For this we use the Boords story package, which allows you to inspect & check every aspect of your video content design, prior to animation. It's a superior yet easier way of working. Proofing a product demonstration video was never easier.
We offer you a choice of three professional voice artists, each reading a sample from your approved script, in the accent, style, mood, gender & ethnicity you choose. This way you get to hear the voice of your company's presentation in advance. It's important to feel totally confident in your choice of voice artist.
Editing & animation
With every aspect of your animated video production now prepared & approved, studio work can start. You take a deserved back seat. If we have questions, you can be sure we'll ask. Everything is produced in Adobe After Effects, the world standard in business motion graphics software. It offers much more compared to standard video editing software, eg, Camtasia and other screencast systems.
Viewings & delivery
For viewings & approval we use Vimeo Professional which allows you and your colleague to make comments from a shared online preview in an easy & intuitive tap=tap way. This avoids multiple endless email threads where details can get lost. It works like a Chat Box.
The whole production schedule from viewing a 1st draft to receiving final delivery doesn't take long, because everything's already been carefully planned in advance. The wonderful surprise is how good it looks. Clients tell us things like "I've watched it 30 times and it still looks great!" . We finalise the project by delivering different versions of your product demo for your different media channels. We can also help you plan how & where to show it, and then measure its performance over time.
OUR VALUE PROPOSITION
To increase your Impact, Reach & Return with a first rate production
OUR 100% GUARANTEE
We offer unlimited revisions
At every production stage
So you're certain of a perfect result
from a 30 year video production company
you can trust