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You can always tell when someone's made their video in house or on the cheap

We offer a better way to win, keep & grow customers, a data-driven video approach to replace intuitive decision-making & hunches.

What’s on offer? A range of software demo video styles that can be produced quickly, without fuss.

Animated infographic demo

Animated infographic video
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What is it: An all purpose software explainer video for top-of-page, set in an animated infographic style that simplifies your complex screens.

What it does: Engage fast

What’s included: Animated infographics including your complex screens & dashboard redesigned & simplified for first-time audience viewing. Voiceover & music included.

Cartoon style animated demo

Budget Animated characters video
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What is it: An all purpose software explainer for top-of-page, set in a cartoon style that simplifies your benefits & offer

What it does: Engage fast

What’s included: Animated cartoon illustrations, voiceover & music

Virtual Presenter

Low cost explainer video overview
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What is it: A low cost video presentation, anchored by a Virtual Presenter 3D animation, explaining your technology solution, in your brand style, like a TV show

What it does: Explain the details of your package

What’s included: A choice of customisable virtual presenters, using stock footage, screenshots, logos, animated icons & text, lip-synced voice, music and more.

Screencast demo video

Screencast demo video

What is it: A professional software demo of your actual software, explaining your system workflow and benefits

What it does: Show & tell your application so clients can see how it works.

What’s included: A recorded demo video production, edited and set to professional voice, complete with animated captions & highlights in your brand style, and more.

Mixed media demo video

Mixed media explainer video
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What is it: A storytelling style using stock video footage of people, places & activities to explain your app in a realistic way

What it does: Tells a software demo story with feeling and visual examples.

What’s included: All-you-can-eat stock footage set to voice, with animated captions & icons in your brand style, plus your screenshots, visual assets, and more.

Tutorial videos

Screencast demo video
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What is it: Teaches users how to operate your software every day at work.

What it does: Reduce support calls and user problems

What’s included: A professional voice narrating the key learning points while showing your screens.


Software demo video
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Win keep and grow customers from 1st enquiry right through the full sales cycle for maximum lifetime value


Studio Rossiter testimonial video
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A client recently said: “You guys were the only company that knew what we were talking about.”

LOOKING FOR VIDEO IDEAS? Do you want the kind of video clients make? Or do you need a tech video specialist?

High level animated overview

Engage customers fast
Get them exploring
Make them curious
Get noticed quickly

Product demo video

Automate your product demo
Show them how it works
Let them see they "can do it too"
Increase trial offer take-ups

In-depth animated explainer video

Explain need-to-know features in detail
Generate deeper viewer enthusiasm for your concept
Build knowledgeable champions for your solution
Answer the difficult questions

Vertical market presentation

Be seen as the leader in your key vertical markets
Match specific market needs to specific solution features
Enable buyers to more closely identify with your solution
A product video to target each vertical market

Animated infographic video
Custom animated characters

Onboarding & implementation

Make onboarding less worrying
Demo your migration process
Use an explainer video to show your levels of support
Be seen as the least disruptive option

Software tutorials

Look professional to major clients
Make every day work feel easy
Bridge the "fear gap" for new users
Minimise support issues for your & clients


Whether you need more leads, requests for demonstration, free trials, downloads, webinar bookings, subscriptions, enquiry form completions, or immediate sales

- it starts with a product demo video that engages your target market, winning you fresh contacts every day

software demo video


We learn your product, app, tool, platform, SAAS, DAAS, FinTech,
or science breakthrough, markets & clients

We can maximize your Impact, Reach & Return


Everything in your demo video production begins with analysing your customer, market & competitor data so every component of your demo video works harder to win more. Video marketing is integral to video production.

Our video production service is time-proven to deliver the perfect result. We help you plan multi-channel delivery for every customer touch point, on every device, social media platform and in every language you need.

Software demo video production - creative process


  • Project start

    To produce an animated demo video that delivers what you want, we learn about your company, your product, your business & marketing goals, your target audience, your markets, your competitors and your marketing strategy. Our 1st Production Meeting covers this ground in detail. This gets us both on-message.

  • Research research research

    We research your marketplace, confirming & building on what we've already learned. A product demo is only as effective as the intelligence that goes into it. Where possible we analyse your data to establish user intent, the different stages in your sales funnel, your video presentation plan, and how your competitors are facing up to the same challenges you face.

    This is how we confirm your software demo video goals and determine how your video will best achieve those goals. For example, we may recommend focussing more closely on a premium vertical market where you can consistently win, instead of pitching right into a much tougher general marketplace. This production stage is all about data-driven research & decisions.

  • Script

    As a specialist technology product demo video company we know how critical the script is to audience effectiveness. All the research & insight we've gained goes into developing the perfect script. We provide concepts, ideas & words for you to develop with us. Whether we improve the final video result by 50% or 5%, it'll always be better. You get the perfect storyline to win in your application's marketplace, written by a top scriptwriter.

  • Establishing style

    Accurate research will enable you to narrow the creative style choices for your presentation or app demo video. With at least twelve presentation style choices available, it's important to identify the winning style that also fits your budget. For example, low cost styles can be very effective when based on the already-perfect script.

    While you may already have a style in mind, perhaps something you've seen on youtube, we can also expand your horizons with alternative choices that may deliver more for less.

  • Style frames

    To get the visuals started, we produce 2-3 art samples (style frames) for you. These are near-finished graphics, helping you visualize in advance the overall look & feel of your technology demonstration. Style frames ensure we're all visually aligned, confident & certain in what we're doing.

  • Illustrated storyboard

    Sometimes called the Book of the Movie, your storyboard shows every scene and screen capture plus video clips in detail, matched off with what is being said. You and your team can see exactly what each scene & feature of your custom animation will look like, in advance. For this we use the Boords story package, which allows you to inspect & check every aspect of your video content design, prior to animation. It's a superior yet easier way of working. Proofing a product demonstration video was never easier.

  • Voiceover

    We offer you a choice of three professional voice artists, each reading a sample from your approved script, in the accent, style, mood, gender & ethnicity you choose. This way you get to hear the voice of your company's presentation in advance. It's important to feel totally confident in your choice of voice artist.

  • Editing & animation

    With every aspect of your animated video production now prepared & approved, studio work can start. You take a deserved back seat. If we have questions, you can be sure we'll ask. Everything is produced in Adobe After Effects, the world standard in business motion graphics software. It offers much more compared to standard video editing software, eg, Camtasia and other screencast systems.

  • Viewings & delivery

    For viewings & approval we use Vimeo Professional which allows you and your colleague to make comments from a shared online preview in an easy & intuitive tap=tap way. This avoids multiple endless email threads where details can get lost. It works like a Chat Box.

    The whole production schedule from viewing a 1st draft to receiving final delivery doesn't take long, because everything's already been carefully planned in advance. The wonderful surprise is how good it looks. Clients tell us things like "I've watched it 30 times and it still looks great!" . We finalise the project by delivering different versions of your product demo for your different media channels. We can also help you plan how & where to show it, and then measure its performance over time.


To increase your Impact, Reach & Return with a first rate production


We offer unlimited revisions

At every production stage

So you're certain of a perfect result
from a 30 year video production company
you can trust




Speak to a video producer and get fast answers. We’re here to help
 0044 1695 726887

Call: 0044 1695 726887
Rossiter & Co Ltd | Registered in England
Reg. No: 4333515 | VAT No: GB483622044