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Table of contents

    Software demo video production that wins customers

    The software demo video production package for achieving market leadership

    • 1-high-level-85

      1 min High level animated overview

      Engage your customers fast and get them wanting to know more by exploring your site, and maybe your social media pages too. The solution-hungry customers will get in touch fast. This video is your impressive 60 second answer to the perennial “who are you, and why should I take any notice of you?”

    • 2 – demo-85

      1-2 min Software demo video

      Automate the demo stage of your sale with a professional software demo video production. This will weed out the information collectors while answering real buyer's key questions such as “What does it look like? How does it work? Can I do it too?” Don’t waste more time on useless demos. The best software demo videos let customers self-qualify by watching a professional demo.

    • 3 – explainer-85

      1-3 min low cost in-depth explainer

      Most developers have technical information they need to share in depth, such as the need to explain a unique technology concept so buyers can properly understand just how game-changing your solution is, and the proven huge benefits they'll gain from using it.

    • 4 vertical market-85

      1-3 min low cost vertical market video

      For the budding technology company, a vertical market is usually the most effective route to fast sales and accelerated market leadership. It deserves a software demo video in its own right so buyers can quickly identify you as the first choice solution for their industry specific-problem. Every vertical market or major customer segment needs their own dedicated video.

    • 5 onboarding-85

      Onboarding & implementation video

      If your technology is disruptive to customers then onboarding & implementation needs explaining. The worrying client is immediately reassured that disruption is minimal, that data migration is feasible & painless, and a fast uptake of the new platform or tool is a practical reality. This video is purpose-built to minimize delays & excuses when signing up to your solution.

    • 6 tutorials-85

      Software tutorial modules

      After a first rate software demo video production, good quality tutorials are often the best pre-sales tools of all. Real buyers watch them, so don’t disappoint them with a "bedroom developer look" for your learning materials. Get professionally made tutorials. Buy them in bulk to save money.

    What is a genius software demo video?

    A genius software demo will:

    - eliminate or prequalify customers who never intended to buy, and stop you from wasting further time pursuing them. No more wasted demos. You’ve automated the process with video.

    - energise & empower your target customer personas by showing them exactly what they need to see, not merely as an off-pat list of generic benefits, but as living screens they can quickly grasp and understand, supported by messages that will transform their business.

    This principle works equally well for small SAAS developers or enterprise scale disruptive technology platforms, and all shades in-between.

    The good news is that a genius demo video doesn’t depend on the amount of money you spend on it.

    It depends on the quality & suitability of the message you deliver.

    At Studio Rossiter this is what we believe. We’re all about the message.

    This is why we cater to all budgets

    - because it’s the message that works, not just the amount of money you have to spend.

    We back up every project with detailed research in your marketplace, so we’re all working closely together, in a smarter way, to achieve the same unified goals.

    We know of no other way to make a genius software demo video production.

    Making new contacts every day



    Whether you need more leads, demo requests, free trials, downloads, webinar bookings, subscriptions, enquiry form completions, or immediate sales
    - it starts with a software demo video production that engages your target market,
    winning you fresh contacts every day

    software demo video


    We understand applications, platforms, SAAS, DAAS, markets & clients

    We can maximize your Impact, Reach & Return with video

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    The software demo video creative process

    Your software demo video production is a carefully determined mix of research, insight & creativity, designed to boost your digital marketing chain, and help you achieve market leadership.

    We can also produce different demo video versions for website landing pages, foreign languages, new launch, social media, email, advertising (eg retargeting ads) presentations, or events, and for viewing on a variety of devices. It depends on the needs of the audience and your specific call-to-action for that audience.


    • Project start

      The best software demo videos start by learning about you, your package, your business & video goals, your customer personas, your markets and your competitors. Our 1st Production Meeting covers this ground in detail. This gets us both on-message.

    • Research

      We research your marketplace, confirming & adding to what we all learned in the 1st Production meeting. A software demonstration video is only as effective as the intelligence that goes into discovering & overcoming the challenges you face to achieve market leadership. For example, we may recommend focussing more closely on a premium vertical market where you can consistently win, instead pitching right into a much tougher general marketplace.

    • Script

      As a specialist software demo video company we know the script is critical to the effectiveness of your video. We use all our research & insight to work closely with you to develop the perfect script. We provide concepts, ideas & words for you to develop with us. The result is the perfect video storyline to win in your application's marketplace. In short you get a great scriptwriter.

    • Establishing style

      Accurate research will enable you to narrow the creative style choices for your software demonstration video. With at least twelve video style choices available, it's important to identify the winning style that also fits your video budget. For example, low cost video styles can be very effective when based on the already-perfect script. While you may have a video style in mind, maybe something you've seen on youtube or another site, we can also expand your horizons with alternative choices.

    • Style frames

      Typically we produce 2-3 video art samples (style frames) for you. These are near-finished graphics, helping you visualize in advance the overall look & feel of your software demonstration video. Style frames ensure we’re all visually aligned, confident & certain in what we're doing. 

    • Illustrated storyboard

      Sometimes called the Book of the Movie, your storyboard shows every video scene in detail, matched off with what is being said. You and your team can see exactly what your software demonstration video will look like, in advance. For this we use Boords Studio storyboard software, which allows you to inspect & check every aspect of your video design, prior to animation. It's a superior way of working.

    • Voiceover

      We offer you a choice of three professional voiceover artists, each reading a sample from your approved script, in the accent, style, gender & ethnicity you choose. This way you get to hear the voice of your company's software demonstration video in advance. It's important to feel totally confident in your choice of voiceover artist.

    • Editing & animation

      Your software demonstration video will be produced in Adobe After Effects, arguably the world standard in business animation software. With every aspect of your software demonstration video now prepared & approved, studio work can start. You take a deserved back seat. If we have questions, you can be sure we'll ask.

    • Viewings & delivery

      For viewings & approval of your video we use Vimeo Professional. It allows you and your colleague to make comments from a single shared online preview in an easy & intuitive way. This avoids long email threads where details can get lost. It works like a Chat Box. From viewing a 1st draft of your software demo video production to receiving final delivery doesn’t take long, because everything has already been carefully planned in advance together. The wonderful surprise is how good it looks. Clients tell us things like "I've watched it 30 times and it still looks great!". We finalise the project by delivering different versions for your different media channels.


    To increase your Impact, Reach & Return with a first rate software demo video production


    We offer revisions

    At every production stage

    So you're certain of a perfect result

    How can low cost video work for
    a software demo presentation?

    Click here to see our
    56 customer testimonials

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    Speak to a video producer and get fast answers. We’re here to help
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