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BUSINESS VIDEO MASTERCLASS

LEARN HOW NOT TO GUESS

BUSINESS VIDEO MASTERCLASS

LEARN HOW NOT TO GUESS

MASTERCLASS | STRATEGY | WIN BIGGER DEALS BY RESOLVING UNCERTAINTY & PROMOTING TRUST

PART 4 - BUILDING YOUR FUTURE VIDEO marketing PLANS

Win bigger deals by resolving uncertainty, answering questions & promoting trust

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Before you can win a deal with video, you obviously need to look at who you’re selling to first.

The more expensive or game-changing your solution, the more you need to pay attention to C Level Deal Approvers

- as big packages usually need some form of C Level approval for the spend to take place.

If CXO approval matters to you, read on:

Uncertainty needs to be resolved at every CXO level, like this:

The CFO
The financial person - needs reassurance as to the profitability and the speed of return on their investment. They need to believe your ROI proposition.

The CIO
They’re often the one with their job on the line if your package doesn't work out quite as promised. They need certainty your solution is as robust & trustworthy as you say it is, and that it’s easy to implement and be adopted.

The CEO
A dip in profits due to a poor or patchy solution means dubious explanations to unsympathetic shareholders. On the positive side, if your solution is wide-ranging, then CEOs need to feel it gives them more control over their organization – not less. Often this is through a custom dashboard that answers their daily/ weekly questions - fast.

The COO
They matter too as the Chief Operating Officer has the job of running the business at a practical day to day level, and the successful adoption of new workflow solutions - which come with new products and services - is often central to this.

We’ve looked at CXOs and their different needs. Now let’s look even wider.

Marketing & Training video products price list

VIDEO PRODUCTS PRICELIST

Marketing video prices here

Safety & Training video prices here

Exact prices for all standard runtime videos
Start making accurate plans

The Middle Managers
These are the ones who probably discovered you in the first place, and now champion you with their bosses.

Once you’ve successfully resolved their technical issues by answering their questions, managers are often the easiest to convince to champion you, as they’re already eager for change.

Their careers are often built on implementing innovative solutions - Their Big Idea - and they look to innovation as a way forward.

It’s their bosses who can be more difficult, though you don’t always get told this by eager champions.

You need to make certain that your champions can handle senior level objections, which video definitely helps with.

Resolving uncertainties by providing answers at all management and senior leadership levels is how you’ll make sales, especially over long sales cycle times.

And video can help you do this, in a big way, as video has the power to resolve uncertainty and promote trust.

We’ll explore this more further along.

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