BUSINESS VIDEO MASTERCLASS

LEARN HOW NOT TO GUESS

BUSINESS VIDEO MASTERCLASS

LEARN HOW NOT TO GUESS

MASTERCLASS | STRATEGY | PART 4 - BUILDING YOUR FUTURE VIDEO PLANS

PART 4 - BUILDING YOUR FUTURE VIDEO PLANS

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DISCOVER HOW TO AVOID MISTAKES IN YOUR FUTURE VIDEO PLANS

Winning bigger better deals with a video strategy

Building trust to resolve client uncertainty

Handling CXOs and decision makers

Implementing the 9 different types of promotional video to win your market

Budgeting for a series of videos

Avoiding the biggest cost mistake

YOUR GOAL: TO WIN MORE LEADS FROM YOUR NEXT VIDEO.

Learn how.

Part 4 Contents

Building your future video plans
A-video-a-page plan that works

Trust v Price: A B2B video strategy
Win more bigger deals by resolving uncertainty & promoting trust

4 common elements to your video plan
1: Brand style
2: Visual language
3: The language & tone
4: Show your feature/benefits as workflows

The 9 promotional videos every plan needs
1: Intro teaser video
2: A 3 minute deeper dive video
3: Major function videos
4: C-level video
5: Differentiator video
6: Case studies
7: Trust video
8: Implementation video
9: Marketing automation video

Estimating costs for a series of videos
The biggest cost mistake everyone makes

Video plan summary

high performance video Q&A

MAKE MORE EFFECTIVE B2B VIDEO - WITHOUT MISTAKES

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