BUSINESS VIDEO MASTERCLASS
PART 4 - BUILDING YOUR FUTURE VIDEO PLANS
DISCOVER HOW TO AVOID MISTAKES IN YOUR FUTURE VIDEO PLANS
Winning bigger better deals with a video strategy
Building trust to resolve client uncertainty
Handling CXOs and decision makers
Implementing the 9 different types of promotional video to win your market
Budgeting for a series of videos
Avoiding the biggest cost mistake
YOUR GOAL: TO WIN MORE LEADS FROM YOUR NEXT VIDEO.
Part 4 Contents
4 common elements to your video plan
1: Brand style
2: Visual language
3: The language & tone
4: Show your feature/benefits as workflows
The 9 promotional videos every plan needs
1: Intro teaser video
2: A 3 minute deeper dive video
3: Major function videos
4: C-level video
5: Differentiator video
6: Case studies
7: Trust video
8: Implementation video
9: Marketing automation video
Estimating costs for a series of videos
The biggest cost mistake everyone makes
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