BUSINESS VIDEO MASTERCLASS
PART 2 - AVOIDING MISTAKES WHEN GETTING QUOTATIONS
The 2 advantages of giving a proper brief
Without a brief of some sort, a video company can’t know properly what’s on your mind.
However, many clients don’t like completing detailed video briefs.
They much prefer to talk over the phone, or skype, or have a personal visit if the supplier is local
- so they have a willing creative to take notes while they talk.
Companies where English is a 2nd language often prefer to talk instead of write.
This is fine.
But if you can, it’s better to have your brief ready in advance.
You’ll get a better quote this way as:
1: You’re telling the video producer that you know what you’re doing, that you’ve planned ahead
2: The producer will have the information they need to produce a more accurate, sharper proposal or quote for you, which might save you money, as well as deliver better creative ideas.
If this preparation seems like more work for you, then it is.
But you’ll have to do it sooner or later, so you might as well do it before you start.
To follow is an example brief for an animated explainer video, a common type of video production.
The same broad rules apply to all B2B marketing videos.
Example: A sample brief for an animated explainer video
Suggestion: As you read through this, mentally put in the answers, say, from a previous video project you did, or one you’re planning in the future.
Try and think through each question.
Treat it as a worksheet.
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