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BUSINESS VIDEO MASTERCLASS

LEARN HOW NOT TO GUESS

BUSINESS VIDEO MASTERCLASS

LEARN HOW NOT TO GUESS

MASTERCLASS | QUOTATIONS | THE 2 ADVANTAGES OF GIVING A PROPER BRIEF

PART 2 - AVOIDING MISTAKES WHEN GETTING business video QUOTATIONS

The two advantages of giving a proper brief

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Without a brief of some sort, a video company can’t know properly what’s on your mind.

However, many clients don’t like completing detailed video briefs.

They much prefer to talk over the phone, or skype, or have a personal visit if the supplier is local

- so they have a willing creative to take notes while they talk.

Sometimes clients are too impatient to write everything out.

And companies where English is a 2nd language often prefer to talk instead of write.

This is fine.

But if you can, it’s better to have your brief ready in advance.

You’ll get a better quote this way as:

1: You’re telling the video producer that you know what you’re doing, that you’ve planned ahead

2: The producer will have the information they need to produce a more accurate, sharper proposal or quote for you, which might save you money, as well as deliver better creative ideas.

If this preparation seems like more work for you, then it is.

But you’ll have to do it sooner or later, so you might as well do it before you start.

To follow is an example brief for an animated explainer video, a common type of video production.

The same broad rules apply to all B2B marketing or training videos.

Marketing & Training video products price list

VIDEO PRODUCTS PRICELIST

Marketing video prices here

Safety & Training video prices here

Exact prices for all standard runtime videos
Start making accurate plans

Example: A sample brief for an animated marketing explainer video

Suggestion: As you read through this, mentally insert  the answers, say, from a previous video project you did, or one you’re planning in the future.

Try and think through each question.

Treat it as a useful worksheet.

The example shown below is for a marketing video, but similar you can easily adapt the rules for training video or a safety video.

SAMPLE MARKETING VIDEO BRIEF

  • Your video business goals & proposition
  • Delivery
  • About your website
  • Your preferences

    Animated video style
  • Character style
  • Voiceover
  • Music
  • Production

    Scheduling & discussion
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