By now you’ll have a number of proposals to look at, each with its own merits, whether superior creativity, better price, greater industry experience, and so on.

So how do you sort out one from another, and find the committed team who’ll work to your budget and deliver the effective actionable result you imagine?

My own rule is HIRE SLOW - FIRE FAST.

You start by asking questions.

To follow is a series of 12 questions you can ask potential producers to help you gauge who’s best for you.

The questions are most definitely tongue in cheek, and based on an imaginary face to face meeting.

They're intended to raise a smile as well as inform.

You’ll quickly get the idea, and cherry pick what’s most useful to you.