BUSINESS VIDEO MASTERCLASS
PART 2 - AVOIDING MISTAKES WHEN GETTING QUOTATIONS
How technology is critical to commitment & collaboration
I’ve worked with many clients who’ve had an unhappy previous experience with other video companies.
Here’s a sample of what they felt when they spoke to me:
“When I wanted changes they told me I had to pay quite a bit more. Finding the extra money was a problem.”
“They never really understood our business. I had to tell them everything. I expected better.”
“I know I was a bit awkward sometimes, but their response became increasingly a polite couldn’t-care-less. This drove me crazy.”
“I never really understood their quote and just assumed they’d do it all. They didn’t.”
“They expected me to do everything. I never guessed what I was walking in to.”
Underpinning all of these sad-yet-common comments are 3 things:
> A lack of transparency and supplier commitment to the project.
> No accountability.
> The lack of an effective communication platform.
I know some people brush off transparency and commitment as a given to-be-expected,
- or even unwisely see it as something relatively superficial and unimportant, after all, we've all got email haven't we!
Yet when people work digitally-close together, often without even seeing each other in the flesh, then commitment and transparency become even more vital.
It’s not enough to hear a video sales exec say “you’ll get an account manager”.
YOUR GOAL: TO WIN MORE LEADS FROM YOUR NEXT VIDEO.
Often the account manager is just a go-between who knows relatively little about about your project.
Their prime function is to stop you interrupting busy editors or creatives and disturbing their time-clocked day.
They’re often a low paid exec with good communication skills and little else.
They’ll never make a decision, only a tactful comment, then go and ask someone else.
So you always get second hand information.
This might work, but it’s not systematic enough to my mind.
I don’t need a new best friend who never knows anything without asking.
A big part of the answer to all these potential problems is a robust & proven technology platform
- a system that delivers free & easy communication at every stage in your production,
- from research, concept & script, to final video proofing & approval.
A technology platform is the only way you’ll be able to communicate with the different specialists in the video team that’s been assigned to you are the different stages, whether creative, editor, director, producer, or whoever.
What to ask for in a technology platform
Most video suppliers will say “we communicate well, email, phone calls, docs, approval points, if you’re ever unhappy just tell us, etc”.
They automatically see themselves as great natural communicators.
In this day and age you should expect a little more, maybe some investment in video collaboration technology.
You need to know what to look out for, or what to ask for.
So let’s examine this next.
As a valued visitor to Business Video Masterclass, you’re now welcome to a FREE 15 minute personal consultation with me, where you can ask about a video problem that’s on your mind.
I’ve spent most of my professional life solving real world video problems.
It’s relaxing for me. I enjoy it. So please share your ambition or concern, and I’ll do my best to help.