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BUSINESS VIDEO MASTERCLASS

LEARN HOW NOT TO GUESS

BUSINESS VIDEO MASTERCLASS

LEARN HOW NOT TO GUESS

MASTERCLASS | QUOTATIONS | A QUICK WORD ON AUTOMATED ONLINE PRODUCTION SYSTEMS

PART 2 - AVOIDING MISTAKES WHEN GETTING QUOTATIONS

A quick word on automated online production systems

planning-overview

We’ve all seen adverts for amazingly low cost video at unbelievable prices.

Fiverr has a number of these. Other companies have them too.

At first glance they can look like a brilliant bargain.

So naturally you’ll wonder, “what’s the catch?”

The catch is that they use

> an automated online video or animation production system.

> or they're running a giant video sweat shop on the other side of the world.

As you'd expect, the results are not so original, as they all share the same sort of stock illustrations, clips, moves & methods. But maybe originality doesn't matter either for the project you're planning.

They use previous videos as templates for every new job, so everything is similar.

This is how video can be offered at unbelievable prices.

Because they all look similar.

Your audience will might or not spot this. They may boy even care. Or they might.

If this doesn’t matter to you, then use them. You’ll make a big saving.

If it does matter, then keep clear, no matter how tempting the price may look.

It’s unlikely to result in the effective actionable game-changing video you’re looking for.

My own feeling is that automated system videos are suitable for attentive audiences who are already interested in what you're telling them.

The quality of automated systems varies a lot. Some are buggy, or one trick ponies. Some are great.

I personally like Lumen5.

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