BUSINESS VIDEO MASTERCLASS
PART 2 - AVOIDING MISTAKES WHEN GETTING QUOTATIONS
5: Online interactive video viewing
You’ll need to see your video in progress on a number of occasions:
> Viewing a soundtrack of your video, if voice, music and tempo are critical, prior to digital editing of images.
> Viewing 1 or 2 video drafts
> Approving the final video
Most studios use a system like Frame.io which you can learn about here if you’re interested.
With Frame.io or a similar preview system, you and your colleagues can make helpful chat-style comments directly on the video timeline, ie, you can comment in the exact place where the change needs to be made.
This is much better than a tricky email list full of fixes please
For example, with a filmed video: If there’s an unsightly rubbish bin in the background of a filmed shot at 1 minute 34 seconds, you can type directly onto the video timeline at 1m 34s and point this out
- asking for a substitute shot to be found, or request the unsightly bin is digitally removed.
In response, the video editor is instantly notified online, so they can can update the video immediately, and quickly mark the problem as - “Resolved”.
The same applies to digital explainer video.
Say an image comes on too quickly, or in the wrong place, say, at the 25 second mark.
You can make the comment on the timeline at the exact 25s mark,
- and the editor immediately knows, and can immediately fix it, and mark as resolved.
This system is much more effective than sending out multiple copies of draft mp4 video for your video team to review and make comments on through a series of emails that aren’t always clear.
For final or work-in-progress, the frame.io method is instant, accurate, and less prone to misinterpretation.
As a valued visitor to Business Video Masterclass, you’re now welcome to a FREE 15 minute personal consultation with me, where you can ask about a video problem that’s on your mind.
I’ve spent most of my professional life solving real world video problems.
It’s relaxing for me. I enjoy it. So please share your ambition or concern, and I’ll do my best to help.