Skip to content

BUSINESS VIDEO MASTERCLASS

LEARN HOW NOT TO GUESS

BUSINESS VIDEO MASTERCLASS

LEARN HOW NOT TO GUESS

MASTERCLASS | PRODUCTION | WHAT NEEDS RESEARCHING

PART 3 - AVOIDING MISTAKES WHILE YOUR VIDEO IS BEING PRODUCED

What needs researching

photo-0138

MARKETERS

Here’s a list of topics that I believe need researching. You may have some of the answers already, which will make it quicker.

> Your marketplace. Do a search on your keywords and see who else turns up in Google. Look at these pages to see what’s going down on your block. Try to understand the market forces behind what you see. Are there any newcomers you didn't know about?

> Your known competitors. Check out their websites and blogs and see what they’re up to. Check out if they've updated or added to their videos. Check out their freebie downloads and inducements, which will give you an eye on what ideas they’re pitching to clients. How are they pitching? What’s their Remarkable Proposition? Do you think you’re ahead or behind them? Be honest and open minded about this.

Marketing & Training video products price list

VIDEO PRODUCTS PRICELIST

Marketing video prices here

Safety & Training video prices here

Exact prices for all standard runtime videos
Start making accurate plans

> Your competitor videos. Definitely look at their videos. What style are they in? Are there any you particularly admire? How do you make your video look different? Should your video look very different to theirs, or just a bit different? Is there a style of video your industry uses?

> Your colleagues' views. Asking colleagues for their thoughts & ideas is always worthwhile, even if you don’t necessarily agree with them. Asking your best salespeople for their views on the market and what drives customers is very useful, as salespeople are at the sharp end, dealing with customer problems all day long, and the best sales execs will know exactly where you’re weak and where you’re strong.

It's also worth looking at video styles, googling them, youtube etc. You never know what you might just discover at the last minute.

Most marketers find video research a refreshing process, as something valuable - even priceless - always turns up. But only if you look.

If you’re filming video, and not using just graphics, then you may need to check out filming locations, and anyone important who might appear in the video, eg, a CXO or VIP customer.

No research can mean no result, or disappointment at the least.

Research gives your video wings to fly.

 

TRAINERS & SAFETY MANAGERS

You put yourself in the position of an operative and ask "what's in this for me?"

People remember when there's something in it for them.

Using video to explain a list of rules, a new work practice or updated compliance requirements needs careful thought, or your audience will fall asleep.

Trainers and safety managers everywhere bemoan the fact that so little of the training they deliver is remembered.

I suspect this is because the training is often so dull, with so little in there that the operative cares about.

So find out what's in it for them. It's where you start.

Call: 0044 1695 726887
Rossiter & Co Ltd | Registered in England
Reg. No: 4333515 | VAT No: GB483622044
STUDIO ROSSITER © 2020