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BUSINESS VIDEO MASTERCLASS

LEARN HOW NOT TO GUESS

BUSINESS VIDEO MASTERCLASS

LEARN HOW NOT TO GUESS

MASTERCLASS | PRODUCTION | STORYBOARDING ANIMATED EXPLAINER VIDEOS

PART 3 - AVOIDING MISTAKES WHILE YOUR VIDEO IS BEING PRODUCED

Storyboarding animated explainer videos

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A storyboard is essential for all-animated, with all illustration work, whether its a marketing video or a safety video or a corporate message.

If you can't see a storyboard showing what you're going to get, then you surely won;t get what you want.

This because you’re using animated characters or cartoons, and everything needs to be drawn from scratch, or from modified clip art.

In an animated video, the storyboarding needs to be broken down into 2 parts:

1: Style frames or reference frames

2: Full illustrated storyboard

Sorry if this sounds complicated, but if you’re producing an animated video you’ll need to know this, so stay with me awhile and I’ll explain.

When everything in the video has to be drawn, or is based on bought-in drawings, such as clip art, there’s a lot of room for potential differences of opinion as to how things ought to look.

I mean differences between you, your animated video producer, and possibly your colleagues.

It's normal for everyone to have slightly different ideas, and this difference doesn’t become apparent until the storyboard.

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What can go wrong is that the producer’s illustrator/designer puts a lot of work into producing a detailed visual storyboard for you to approve & admire, only for you to throw half of it out because:

> you don't like it all as much as you thought you would.

> feel it misses the point, or the concept is wrong.

> some other reason to not like it all.

This is common. In fact some video producers advertise themselves as expecting you to throw out half their work before you get the final perfect visuals.

I’ve never liked this approach as it breeds built-in inefficiency.

I believe in organising for results.

The important thing to remember is that it’s you that's paying for everything, and it’s costly to keep throwing out good work.

Illustrating for animated storyboards is days of work and it’s not free.

If you’re on a tight budget, or you’ve negotiated strongly, then you throwing out a 1st storyboard or demanding lots of changes might upset the budget.

Fortunately there’s a way round this.

It’s called Styles Frames or Reference Frames, and they’ll save you a lot of time wasting.

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