BUSINESS VIDEO MASTERCLASS

LEARN HOW NOT TO GUESS

BUSINESS VIDEO MASTERCLASS

LEARN HOW NOT TO GUESS

MASTERCLASS | PRODUCTION | SOUND EFFECTS

PART 3 - AVOIDING MISTAKES WHILE YOUR VIDEO IS BEING PRODUCED

Sound effects

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I love smart use of sound fx.

It obviously depends on your project.

Used well, sound effects can add real impact. I use them all the time, though there are plenty of video companies who don’t.

Sound fx add to the wealth of sensory input, so use your imagination. A small sound can make a scene feel real, and not the credible illusion or fabrication that all video really is.

I’ve used fingersnaps, background oohs and aahs of appreciation, whizzes and whooshes, risers and impacts galore.

Even the sound of a spade digging in a field, which worked well at the time to create a countryside ambience.

Sound effects add punch and weight to what’s being shown.

Next time you’re at the cinema, listen closely to the soundtracks of the trailers. There’s an awful lot going on in there, more felt than heard.

Remember, a movie trailer / preview has to sell a $50M dollar production.

It really counts, and sound effects are a huge part of any trailer.

Likewise, if you play video games, listen to how the game soundtrack supports - not interferes - with your enjoyment of the game.

Look for opportunities to spice things up with sound effects.

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