BUSINESS VIDEO MASTERCLASS
PART 3 - AVOIDING MISTAKES WHILE YOUR VIDEO IS BEING PRODUCED
It’s at this time, right at the start, you’ll also need to confirm your video production schedule.
If you need delivery by a certain date, then you’ll need every production step date agreed & diarised right at the start of your project, with supporting documentation provided.
If you have a wide in-house team, you need to alert them in advance for exactly when approvals will be required. This will avoid them delaying their approvals because you sprung it on them at short notice.
A common cause of approval delay is when one of your in-house specialists or C level approvers doesn’t check what they’re supposed to by the agreed date.
This can potentially jeopardize the whole schedule.
The solution is to alert them at the start that:
> their approval is essential
> and so is the timely approval date.
Similarly, you don’t want approvers who don’t check properly (think skimp, scan), and come back later in the project with major changes that affect your delivery schedule, or even your agreed price.
So be on your guard, as this is one of the commonest causes of video mistakes in both time & cost. Believe me, it happens every day.
Make realistic allowances for approval time in your schedule.
A common ploy: When a video company wants to delay a project, because maybe they’ve got a bigger more important client they want to squeeze in, or have an unexpected big rush of work, then the easiest way is for them to wait until you miss an approval date first.
They can see it coming, and it gives them all the excuse they need to delay you formally, which suits them. Not you.
Get a documented schedule that includes colleague approval time.
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