BUSINESS VIDEO MASTERCLASS
PART 3 - AVOIDING MISTAKES WHILE YOUR VIDEO IS BEING PRODUCED
Library clips, artwork, animation and photographs
Stock art and photos are a big part of B2B video.
Typical vendors are Shutterstock, Adobe, and Envato, and there are others.
Your video designer/storyboarder will be selecting images or video clips from these libraries on your behalf, spending your budget.
If you don’t like all your designer’s clip suggestions, be prepared to go and look for them yourself.
Often a designer will appreciate your initiative. It’s not interfering. After all, the designer has make a best guess as to what you’ll like. They don’t expect to get it all perfect first time.
What doesn't help is vague comments, eg, “don’t like this” or “not sure” or even “a bit pink, and less green”.
You need to be specific and clear.
Many times I’ve seen desultory marginal comments that I’ve been expected to interpret as though I was gifted with extra sensory perception. Haha.
To get it perfect, let the video team have first stab, then work together. It’s fun.
Be specific and clear. Say yes or no. Don't dither. You’ll be liked for it.
Once all the library images, art, or clips have been agreed, they can later be bought-in confidently, when you're ready to commit.
Check the usage rights too.
This is the small print that goes with each image you buy, or that’s bought on your behalf.
A mistake can cost you later. Your video company should check this too, but there may be usage you’ve not told them about.
As before, your whole team must agree all these images too.
A word on public domain images & copyright:
Public domain is what everyone else uses. Googled images are often too small or bitty for good video, which needs big hi-res images that you can zoom into.
Pay a little and buy-in perfect images.
As for copyright? Like any form of forgery, it’s always there, being seen, waiting to catch you out.
There are spider bots combing the web night & day looking for bootleg images and issuing demands for payment or even legal action.
It’s not worth the risk. Your video company can also be sued as a liable participant, if things should somehow get nasty with lawyers, who will doubtless increase their demands in proportion to how much they value your company.
As a valued visitor to Business Video Masterclass, you’re now welcome to a FREE 15 minute personal consultation with me, where you can ask about a video problem that’s on your mind.
I’ve spent most of my professional life solving real world video problems.
It’s relaxing for me. I enjoy it. So please share your ambition or concern, and I’ll do my best to help.