BUSINESS VIDEO MASTERCLASS
PART 3 - AVOIDING MISTAKES WHILE YOUR VIDEO IS BEING PRODUCED
Where possible arrange for all senior level interviews to take place in the morning, before lunch. You get much better energy levels this way.
Post lunch interviews are often less sparkling, while late afternoon interviews are often a bit tetchy-sounding, or less personable. Most people perform better on camera in the morning.
Typically, a video crew will need more setup & preparation time for interviews, and this should be allowed for in the day’s shoot schedule.
Your video director is central to all of this, as they’re the person who’ll bring out the best in your interviewees.
On many shoots I’ve directed, I’ve been jokey & fun with interviewees, helping them relax.
On one shoot, I did star jumps with the manager to be interviewed, using physical exercise to help him get over his pre-shoot nerves. It worked. I got him star jumping and we all had a good laugh about it later.
When filming VIPs, make certain their jackets, collar, hair and eyebrows are perfect.
I remember a head office skyscraper site near London I filmed.
It was a big manufacturing brand and the CEO was very blustery & impatient, and plainly an expert at appearing before camera. He didn’t encourage anyone to speak to him, and all his staff were tiptoeing around him.
So we filmed him, only to discover back in the studio that his collar was a bit bent. This was unacceptable. So we had to reshoot, and the client accepted the costs.
I should have spoken up at the time, but he was so blustery we were all too scared to speak.
He was a very good video speaker though, and it was all worth it in the end.
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