BUSINESS VIDEO MASTERCLASS

LEARN HOW NOT TO GUESS

BUSINESS VIDEO MASTERCLASS

LEARN HOW NOT TO GUESS

MASTERCLASS | PRODUCTION | FILMED-VIDEO ACQUISITION

PART 3 - AVOIDING MISTAKES WHILE YOUR VIDEO IS BEING PRODUCED

Filmed-video acquisition

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This is based around filming in a number of locations, often your premises, or a site where you’re working, or perhaps in a professional studio if you need green screen work.

You’ll need a schedule for

> each filming day, sometimes called a Call Sheet or Shootlist.

> Plus a Cast List & Props List.

To get all this perfect, you need to do a visual inspection of all locations, in advance, and check them for suitability and cleanliness.

This means you have to walk around each video set and check it.

There’s no substitute for a personal location check by you.

I don’t recommend delegating it, as it takes sharp eyes to spot what might look wrong in a video.

The biggest mistake is to not notice a rusty old sign, or a big dark area right behind your CEO speaking to camera.

Your video director may have checked these locations for video suitability. But not always. It depends on the type of video you’re making or the location (maybe at a client location with restricted access?)

Nothing beats your own eyes and common sense.

Check, check, check. I wish there was a short cut for this, but there isn’t, not if you want your video to be perfect.

If the location is perfect, you can trust your video crew to do a good job.

BUSINESS VIDEO Q&A

MAKE EFFECTIVE VIDEO AND AVOID MISTAKES

TIPS YOU CAN USE ON YOUR NEXT VIDEO

  • 1 How to make your video more effective
  • 2 Mistakes to avoid when you start a new video
  • 3 What you overlook that's costing you money

BUSINESS VIDEO Q&A

MAKE EFFECTIVE VIDEO AND AVOID MISTAKES

TIPS YOU CAN USE ON YOUR NEXT VIDEO

  • 1 How to make your video more effective
  • 2 Mistakes to avoid when you start a new video
  • 3 What you overlook that's costing you money
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