BUSINESS VIDEO MASTERCLASS
PART 3 - AVOIDING MISTAKES WHILE YOUR VIDEO IS BEING PRODUCED
Expect a visual storyboard
There are two main types of storyboard.
Those for digital explainer videos which may use stock footage or graphics
- and those for filmed videos.
There are 2 samples below of the different kinds of storyboard. You should be getting something similar from your video producer.
There’s the digital explainer video storyboard sample, which you can see here.
You can quickly see how the images and text perfectly match off against each other, with still images showing exactly what’ll be produced for the final video.
All ready for comment by you and your team.
Here’s a filmed video storyboard sample to compare with.
It should detail all the shots that need filming, plus show a Shoot Schedule for the day, complete with a Cast & Props list.
A Filmed Video Storyboard is a very functional doc, that manages the whole shoot, as well as explain what images will be in the video.
Obviously, it can’t show shots of locations, though it might contain a photograph or two from a Director’s recce.
You want something that looks like one of these, or a combination of both.
What’s central is the detail in the storyboard.
Perfect videos are as much about getting the details right as they are getting the big picture.
So your storyboard should show a lot of detail. If it doesn’t, then it means you’re guessing. Or someone’s guessing!
Look for the detail and check it’s perfect. This works.
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