And underneath it all is an essential positivity.

This is real artistry, being able to express every word, phrase or nuance in the script in the best, most expressive way.

It’s comparable to playing a violin at the highest level.

Too many voiceovers are initially good-sounding, but ultimately they’re one trick ponies.

It’s all too easy to imagine some of them feeling tetchy right before recording your script, and then faking it so their mood doesn’t come through.

You deserve better than this. You want to hear your violin played perfectly.

You don't have to pay especially more for the best voiceover (although you can).

Any voiceover actor who’s lasted in business for over 5 years as a full time voice actor, ie, no day job, is probably very good.

In fact they’ll probably be perfect. Your video producer should make you feel spoiled for choice.

You'll also need to supply pronunciation of any foreign, trade or difficult/ambiguous words. Or even the name of your company or product in some cases.