BUSINESS VIDEO MASTERCLASS

BUSINESS VIDEO

MASTERCLASS

MASTERCLASS | PRODUCTION | PART 3 - AVOIDING MISTAKES WHILE YOUR VIDEO IS BEING PRODUCED

PART 3 - AVOIDING MISTAKES WHILE YOUR VIDEO IS BEING PRODUCED

A visual roadmap to your video production

Roadmap

Here’s a useful roadmap to help you visualise the video production process.

The video production roadmap for marketers

Research & Discovery 
is where it starts, taking a close look at customers, the marketplace and competitors, as well yourself, and your Remarkable Proposition - then finding out what makes it all tick in your favour.

Scripting
is driven by the research results combined with your experience, which in turn drives the rest of the video.

Client approvals
are obviously critical, ensuring you, your colleagues, and your scriptwriter, are always on the same track together.

Storyboard
is about matching visuals to the text of the script, creating the image you want.

The outcome is a doc for you to approve, that either directly shows with illustrations, or explains in words, what each image is.

Acquisition
is the process of getting all the materials together, whether live footage, or bought in illustrations & artwork, or voiceover and music, and anything else that needs to be acquired.

Post production
is where editing and animation takes place, and you the client can take a back seat while the studio magic happens.

A Rough Cut
is the first cut of the video that you’ll see. Rough Cuts are usually far from rough. Often they’re almost perfect.

Amends & tweaks
are the final polish, where you can perfect each scene, making comments for the studio team to carry out.

A 2nd Draft Approval
confirms the video is perfect.

Delivery
is normally an mp4 file, either 1080 resolution or 4k or both.

Implementation
is the tricky bit, as even though the video is complete, it still needs posting on your site, youtube, or facebook. This needs careful thought. Ideally it should be planned in the research & discovery stage.

Payment
is the bit video producers like, and delighted customers enjoy doing.

Knowing your video production roadmap helps you anticipate, as well as understand.

YOUR GOAL: TO WIN MORE LEADS FROM YOUR NEXT VIDEO.

Learn how.

As a valued visitor to Business Video Masterclass, you’re now welcome to a FREE 15 minute personal consultation with me, where you can ask about a video problem that’s on your mind.

I’ve spent most of my professional life solving real world video problems.

It’s relaxing for me. I enjoy it. So please share your ambition or concern, and I’ll do my best to help.

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