BUSINESS VIDEO MASTERCLASS
PART 3 - AVOIDING MISTAKES WHILE YOUR VIDEO IS BEING PRODUCED
8: How many amends & tweaks will you need
Amends & tweaks shouldn’t take long.
If you have an online preview system, like Frame.io (mentioned earlier), you can make comments directly on the timeline of your video, rather like using a chatbox.
If this isn’t available, then compile all comments / requests for tweaks into a single doc, rather than send over piecemeal requests from all-comers.
This avoids confusion or misinterpretation.
If everything has gone to plan, the final delivery should be virtually perfect.
Here are some common examples of amends & tweaks:
With animated explainer videos, any corrections at this point should be very minor.
For example changing an animated line in a chart to make it look more emphatic, or otherwise emphasizing (or de-emphasizing) any visual.
For example, making something bounce to the left instead of the right.
The actual drawings should have all been approved earlier, in some detail. It's just the way they move that you might want to change.
With filmed video, you may wish to change a couple of shots.
Maybe use alternatives that have been filmed, that you know will look better.
Or you may spot something in the background of a shot that needs digitally removing.
Once I was asked to put a green grass lawn in the front of a building that had a bare-looking stone flag front, which we did.
YOUR GOAL: TO WIN MORE LEADS FROM YOUR NEXT VIDEO.
Sunny days are also asked for in post production, although the editor will probably have made outdoor shots look as sunny as possible already.
With interview video, it can be completely different, depending on how much footage is left in and how much interview is left out. This makes a difference.
For example, when producing testimonial video with clients, you may want a 1 minute cut, a 3 minute cut, and an in depth 5 minute cut. Each has their own uses.
> the 1 minute cut can go on your website, prominently, top of page.
> a 3 minute cut might form a major part of an online case study page,
> while a 5 minute cut is something an account manager can send to individual clients who are close to buying, and need more detailed information about other client experiences, to check you’re telling the truth.
With any interviews, editors will appreciate guidance on how much to leave in, and how much to cut out.
Interviews are one of the very few styles of video that need more tweaks than usual.
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