BUSINESS VIDEO MASTERCLASS

BUSINESS VIDEO

MASTERCLASS

MASTERCLASS | PRODUCTION | 7: THE ROUGH CUT

PART 3 - AVOIDING MISTAKES WHILE YOUR VIDEO IS BEING PRODUCED

7: The rough cut

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This is the first draft of the video you’ll see. Normally it’s nigh on perfect. Or should be if you’ve followed the plan outlined in this Masterclass.

Usually there are small adjustments to make, eg, things the video editor couldn’t know about.

> Talking heads or interviews may need shortening,

> Some screens may need a bit more impact, eg dead spots start to appear.

> Some photographs may need replacing as you now have better ones, and so on.

My best advice is to trust your First Impression.

Watching and watching, looking for errors comes later.

It’s the first impression that counts with your audience, and so it should be with you, so note how you feel after your very first look, and remember it.

Make sure you’re sitting comfortably first, and not going to be interrupted.

You never get a second chance at a first impression.

Once you’ve formed your first impression, obviously you’ll show the video to colleagues.

Some clients show their first video to their Mum, just for a bit of honest plain feedback, which Mums are usually good at giving!

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