BUSINESS VIDEO MASTERCLASS
PART 3 - AVOIDING MISTAKES WHILE YOUR VIDEO IS BEING PRODUCED
6: Post production - the magic of the studio
This is largely studio work where you won’t be so involved, which is often a relief for many managers & owners as all the preparation up to this stage is demanding and you probably need a break by now.
If you’ve covered the script and storyboard as shown in this Masterclass there’s no need for you to see endless proofs or visual checks, as the editor just has to carry out everything according to plan.
Editors can be strange creatures, full of talent, art & energy. Yet they’re often extraordinarily sensitive or nervous about their work, especially during mid-production.
It’s best to let them get on with it.
They’ll ask if they need clarification on any points.
Often they’ll start a dialogue with you anyway, regarding any missing company images they may need that you haven’t yet sent through.
Asking to see each day’s cut as it rolls off the line makes them worry, and it takes them extra time to do, which contributes to delays while they wait for your approval instead of being allowed to get on with their job.
The look of your video
Once edited, so your video runs perfectly from end-to-end, a video editor has a lot of options on the look to give your video, especially where any filmed footage is used.
With filmed video, for example:
> faces can be cosmeticised, bad teeth, spots etc
> or scenes made brighter, or more dramatic, especially dull locations.
With animated or explainer video:
> extra sparkle or whoosh or pizzaz can be given.
> sound fx can be added to help with any potential dead spots.
What you’re looking for is this:
“Every image should be a Power Image”.
It’s no use being visually accurate but wishy washy. Every scene has to shout out to the audience “look at me, look at me!”
Power images also kill off Dead Spots.
This final stage of post production is where the look of your video can be finalised to perfection.
As a valued visitor to Business Video Masterclass, you’re now welcome to a FREE 15 minute personal consultation with me, where you can ask about a video problem that’s on your mind.
I’ve spent most of my professional life solving real world video problems.
It’s relaxing for me. I enjoy it. So please share your ambition or concern, and I’ll do my best to help.