The Acquisition Stage of video production is when you start acquiring visuals & sound for your video.

These items may include:

> filmed footage

> video library clips, or stock footage

> library or in-house photographs

> original artwork

> library artwork

> animation templates (ways in which screens or objects can compellingly move/whizz around)

> Library animation clips, characters, icons, motion elements and props your video producer may provide

> Clips or assets from videos you’ve previously made

> Any other visual source you need for your video

> Voiceover

> Music

> Sound effects

> Anything else that’s needed to be seen or heard.

These are all part of Acquisition.