BUSINESS VIDEO MASTERCLASS

LEARN HOW NOT TO GUESS

BUSINESS VIDEO MASTERCLASS

LEARN HOW NOT TO GUESS

MASTERCLASS | PRODUCTION | 4: STORYBOARDING - HOW YOU KNOW WHAT YOU’RE REALLY GETTING

PART 3 - AVOIDING MISTAKES WHILE YOUR VIDEO IS BEING PRODUCED

4: Storyboarding - how you know what you’re really getting

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By now you’ve got your script agreed as perfect by everyone from the CEO down.

It’s time to bring it to life with powerful visuals.

You and your video producer will probably have ideas about the visuals already.

And some key visual ideas will already have been indicated in the written script.

So let’s set these ideas down.

What’s important here is the detail, as this is how you’ll avoid Dead Spots.

Let me explain:

Visualising 80% of a script is easy. You can do it, your video producer can do it. You can do it together.

One or both of you will have a powerful visual concept for the video, whether filmed or graphic explainer in style.

And this powerful visual concept - and the ideas that flow from it - will cover maybe 80% of the video.

Which leaves 20% that needs a second look.

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MAKE MORE EFFECTIVE B2B VIDEO - WITHOUT MISTAKES

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