BUSINESS VIDEO MASTERCLASS
PART 3 - AVOIDING MISTAKES WHILE YOUR VIDEO IS BEING PRODUCED
3: Client approval - what it really means
Many video clients take their approval as a given, as it sounds so obvious.
But actually Approval is a proper business process, and central to any successful video production coming-in to time & budget, without tears.
Unless you’re a small company, you’ll have wider levels of approval that need to be considered, and planned for.
There’ll be your immediate colleagues or team who’ll all need some input into the script, at least if only to check it’s perfect.
Then there’s a wider level, such as technical or CXO people, or even legal, or contractual, and maybe IT too, as mentioned before.
Alert them formally, early on, to expect your trial script at such & such a date, and that it’ll take them 15 minutes to check properly.
Get them to diarise this.
I’d also include your best salesperson in this approval team, as the best salespeople always know something you don’t, something that accounts for their success in being your best.
Similarly, if you’re the best salesperson, eg, business development director or manager, then let your product manager see the script.
This all sounds obvious when you see it here on the page today. But in real life I’ve seen many companies where the left hand isn’t always talking to the right hand.
The outcome in these situations is always the same, ie, someone pops up at the last minute with major changes that trigger a panic. This is obviously not a perfect situation. It can even spell cost overruns.
Just don't let it be you. Plan for approvals, and diarise accordingly in a timely manner.
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